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Kristine Jacobson

Kristine Jacobson
Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.
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Recent Posts

2021: What You Need to Know About SEO

Posted On: January 14,2021 by: Kristine Jacobson

Now more than ever SEO must be a key component of your digital marketing strategy. The ongoing pandemic has caused businesses to re-evaluate their marketing efforts and pivot to align with the “new normal” – which is shifting away from...

common grammar mistakes

Avoid These Common Grammar Mistakes

Posted On: December 17,2020 by: Kristine Jacobson

Make the write right statement by avoiding these common English grammatical errors in your writing.

So, you have an idea for a story or a post – and it all sounds great in your head. But, when you start to turn the words and phrases into written...

Brand Basics - Know Who You Are

Brand Basics - Know Who You Are

Posted On: November 14,2020 by: Kristine Jacobson

Finding your voice, knowing your strengths, and outlining your goals are all crucial to brand development and knowing who you are as a business.

We live in a world of judgement: it’s human nature. We size up every business we come across and...

How to Raise Your Funnel From the Dead

Posted On: October 28,2020 by: Kristine Jacobson

It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right.

When your funnel doesn’t work like...

Seven Predictions for the New Normal of Marketing

Posted On: July 09,2020 by: Kristine Jacobson

Spoiler Alert: They all boil down to flexibility, kindness, and responsible action

How to Save Your SEO Mojo When You Update Your Website

Posted On: June 15,2020 by: Kristine Jacobson

How to Save Your SEO Mojo When You Update Your Website

Choosing the Best Online Advertising Strategy for Your Small Business

Posted On: June 11,2020 by: Kristine Jacobson

Since the first online advertising service went live over 20 years ago, the digital advertising industry now encompasses thousands of platforms and solutions that intersect with social media, search, and a limitless supply of web publishers.

How to Make Websites Millennial-Friendly

Posted On: May 15,2020 by: Kristine Jacobson

Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online

Photobombers Step Aside, Zoombombing is the Newest "Trend" to Hit

Posted On: April 03,2020 by: Kristine Jacobson

Unlike photobombing, which is usually lighthearted and fun, hackers who Zoombomb your video conference are typically more malicious. So, if you've been hit by a Zoombomber, you're far from alone!

Google Has Changed the Way Snippets Work, and Marketers Are Worried: What Should You Do?

Posted On: April 03,2020 by: Kristine Jacobson

Last week, Google's Dan Sullivan made an announcement on Twitter that has the online marketing world in a buzz. Ever since the company released search snippets – specially formatted informational tidbits shown to users who are searching for a...