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Kristine Jacobson

Kristine Jacobson
Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.
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Recent Posts

Content Marketing Has Turned the Traditional Sales Funnel into a Circle

Posted On: October 15,2021 by: Kristine Jacobson
It’s time to retire the traditional sales funnel. The tried-and-true method of marketing for the past century worked well – so well, in fact, that many stubbornly continue to try and make it work today.

Vanity Metrics vs. Value Metrics: ROI for Social Media

Posted On: August 18,2021 by: Kristine Jacobson
In a world where “going viral” can be a good thing, it’s important to remember that a piece of content receiving a large number of likes and shares on social media isn’t necessarily going to bring you anything but an ego boost and a flash of fame.
business strategy, mobile strategy

Be Smart with Your Smartphone: Prevent Workplace Malware

Posted On: July 25,2021 by: Kristine Jacobson
Remote work has seen substantial growth around the world – making our mobile devices vital for day-to-day operations. Additionally, it is more common for employers to allow the use of personal devices on the job, opening the workplace up to threats...
How to Supplementing Google Analytics

Filling the Gaps in Google Analytics

Posted On: July 01,2021 by: Kristine Jacobson
Google Analytics is an indispensable part of every online marketer's toolkit. As the most popular web analytics solution by market share, it has become the primary way that many websites track visitors, measure the impact of ad campaigns, and...
lead generation

How to Use Blogging as an Effective Lead Generation Tool

Posted On: June 07,2021 by: Kristine Jacobson
According to HubSpot, the top priority for marketers is generating leads. Blogging is an ideal tool for successful lead generation – but while a blog may be simple, it isn’t necessarily easy. Here’s how you can turn your blog into an effective lead...

2021: What You Need to Know About SEO

Posted On: January 14,2021 by: Kristine Jacobson
Now more than ever SEO must be a key component of your digital marketing strategy. The ongoing pandemic has caused businesses to re-evaluate their marketing efforts and pivot to align with the “new normal” – which is shifting away from traditional...
common grammar mistakes

Avoid These Common Grammar Mistakes

Posted On: December 17,2020 by: Kristine Jacobson
Make the write right statement by avoiding these common English grammatical errors in your writing. So, you have an idea for a story or a post – and it all sounds great in your head. But, when you start to turn the words and phrases into written...
Brand Basics - Know Who You Are

Brand Basics - Know Who You Are

Posted On: November 14,2020 by: Kristine Jacobson
Finding your voice, knowing your strengths, and outlining your goals are all crucial to brand development and knowing who you are as a business. We live in a world of judgement: it’s human nature. We size up every business we come across and decide...

How to Raise Your Funnel From the Dead

Posted On: October 28,2020 by: Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...

Seven Predictions for the New Normal of Marketing

Posted On: July 09,2020 by: Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action