Kristine Jacobson
Recent Posts
Short-Form Videos are the New Long-Game for Marketers
Posted On: September 23,2022 by:
Kristine Jacobson
Most of us have become used to video communication for work, school and even play during the pandemic. Behind face-to-face, it’s become our second-best connection to peers, family, friends—and brands. A Sprout Social study shows 70 percent of...
When Will AI Replace Your Marketing Firm?
Posted On: September 15,2022 by:
Kristine Jacobson
Over the past 100 years, our expectations for artificial intelligence (AI) have largely been shaped by Hollywood films and TV shows. Whether we represent futuristic AI as a threat to the human race or as benevolent servants, most people have...
Boston Bound for Inbound 2022?
Posted On: August 19,2022 by:
Kristine Jacobson
INBOUND 22 is back and we are excited to attend in-person, in Boston for the first time in 3 years. INBOUND is an annual marketing event, that unites thought leaders, agencies, and marketing professionals from across the world on all things inbound...
Cringeworthy Phrases Marketers Hate To Hear
Posted On: July 29,2022 by:
Kristine Jacobson
Seasoned marketers will relate: we’ve gathered phrases about marketing we hear often that just make us cringe. We know it can’t be helped—especially for clients and industry newbies—so we hide the cringe on the inside. They’ll learn, and one day,...
Avoid Hiring Scammers Who Fake It 'til They Make It
Posted On: June 01,2022 by:
Kristine Jacobson
From small businesses to large corporations, hiring is top-of-mind in the era of “The Great Resignation.” Virtual interviews for both in-office and remote workers are becoming the norm – which unfortunately opens opportunities for scammers to take...
What Will the Cookieless Future Mean for Marketers?
Posted On: April 18,2022 by:
Kristine Jacobson
The impending removal of third-party cookies from Google Chrome has created a justifiable sense of anxiety among marketers and advertisers. As a core technology behind programmatic advertising, third-party cookies drive revenue for brands, with...
Everything You Need to Know About Position Zero
Posted On: March 17,2022 by:
Kristine Jacobson
Google and other search engines have become an essential part of the way we live our lives: they help us to find information quickly, and work to connect businesses with prospects who are seeking relevant products and services. According to one...
3 Helpful Ways Internal Marketing Team Members Can Support a VMO
Posted On: March 07,2022 by:
Kristine Jacobson
So you’ve hired an outside team to serve as your virtual marketing department. How do you ensure that they have the tools to be successful? The answer might surprise you — your outsourced marketing team needs an insider on your team to help them...
Hiring a Fractional Chief Marketing Officer (CMO)
Posted On: March 07,2022 by:
Kristine Jacobson
If you’re at a critical point in your business where you need to grow, hiring a fractional Chief Marketing Officer (CMO) provides you with the insights and security that an experienced executive can bring while reducing your financial burden....
How Digital Marketing Trends and Strategies Are Advancing with New Technology in 2022
Posted On: January 18,2022 by:
Kristine Jacobson
According to writer and biographer Walter Isaacson, Steve Jobs was a fan of Bob Dylan’s classic song “The Times They Are a-Changin’”. That should come as no surprise: Jobs understood the changing times he was living through, and helped to usher them...
