Kristine Jacobson
Recent Posts
What Will the Cookieless Future Mean for Marketers?
Posted On: April 18,2022 by:
Kristine Jacobson
The impending removal of third-party cookies from Google Chrome has created a justifiable sense of anxiety among marketers and advertisers. As a core technology behind programmatic advertising, third-party cookies drive revenue for brands, with...
Everything You Need to Know About Position Zero in 2022
Posted On: March 17,2022 by:
Kristine Jacobson
Google and other search engines have become an essential part of the way we live our lives: they help us to find information quickly, and work to connect businesses with prospects who are seeking relevant products and services. According to one...
3 Ways Your Internal Marketing Person Can Help Your Outsourced (VMO)
Posted On: March 07,2022 by:
Kristine Jacobson
So you’ve hired an outside team to serve as your virtual marketing department. How do you ensure that they have the tools to be successful? The answer might surprise you — your outsourced marketing team needs an insider on your team to help them...
Fractional CMO Services | Achieve Growth In Your Marketing Team
Posted On: March 07,2022 by:
Kristine Jacobson
If you’re at a critical point in your business where you need to grow, hiring a fractional Chief Marketing Officer (CMO) provides you with the insights and security that an experienced executive can bring while reducing your financial burden....
How Digital Marketing is Advancing with Technology in 2022
Posted On: January 18,2022 by:
Kristine Jacobson
According to writer and biographer Walter Isaacson, Steve Jobs was a fan of Bob Dylan’s classic song “The Times They Are a-Changin’”. That should come as no surprise: Jobs understood the changing times he was living through, and helped to usher them...
Using Your Company Values to Align and Connect With Your Audience
Posted On: December 21,2021 by:
Kristine Jacobson
Everyone has values or core beliefs that drive the way they do just about everything. Every company has core values that define the soul of your organization — whether or not you make a point to publish them. However, if you haven’t taken the time...
Content Marketing Has Turned The Traditional Sales Funnel Into A Circle
Posted On: October 15,2021 by:
Kristine Jacobson
It’s time to retire the traditional sales funnel. The tried-and-true method of marketing for the past century worked well – so well, in fact, that many stubbornly continue to try and make it work today.
Vanity Metrics vs Value Metrics for Measuring ROI
Posted On: August 18,2021 by:
Kristine Jacobson
In a world where “going viral” can be a good thing, it’s important to remember that a piece of content receiving a large number of likes and shares on social media isn’t necessarily going to bring you anything but an ego boost and a flash of fame.
Be Smart with Your Smartphone: Prevent Workplace Malware
Posted On: July 25,2021 by:
Kristine Jacobson
Remote work has seen substantial growth around the world – making our mobile devices vital for day-to-day operations. Additionally, it is more common for employers to allow the use of personal devices on the job, opening the workplace up to threats...
Filling the Gaps in Google Analytics
Posted On: July 01,2021 by:
Kristine Jacobson
Google Analytics is an indispensable part of every online marketer's toolkit. As the most popular web analytics solution by market share, it has become the primary way that many websites track visitors, measure the impact of ad campaigns, and...
