---
title: 2017 Instagram Marketing Trends You Need to Know
description: Instagram is a mecca for visual storytelling, it presents a prime opportunity to market your business. A lot of changes are in store for 2017.
---

[Conveyance Marketing Group | Convey It](https://blog.conveyancemarketinggroup.com/blogs)

# [2017 Instagram Marketing Trends You Need to Know](https://blog.conveyancemarketinggroup.com/blogs/2017-instagram-trends)

 Written by [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/blogs/author/kristine-jacobson) | Feb 17, 2017 7:04:00 PM

## Instagram is capturing and sharing the world's moments ... are you onboard?

When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg must be pretty amused. When he bought the fledgling company, it boasted approximately 30 million users. As we closed out 2016, it had hit over 500 million – and it's still growing.

Instagram is a mecca for visual storytelling, it presents a prime opportunity to market yourself and your business. Just like any [social media](https://www.conveyancemarketinggroup.com/home-page/social-media-marketing/), it is changing rapidly to meet market demands. You have to stay on top of trends and have a solid strategy in place if you want to use it successfully.

## 2017 Instagram Trends to Watch

With a little planning and a lot of watching, Instagram can become a powerful part of your social media arsenal in 2017. Track user engagement – not just likes – to see what works and what doesn’t. Set a visual theme for your business, take advantage of Stories, and be prepared to make some videos. This year is the year to engage your customers, and Instagram is giving you just the right platform to do it.

Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR

[View full post](https://blog.conveyancemarketinggroup.com/blogs/2017-instagram-trends)

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