---
title: Conveyance Marketing Group | Convey It | Kristine Jacobson
description: Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.
---
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# Convey It!
# Convey It!
## Kristine Jacobson
Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.
Find me on:
### Recent Posts
## [What Would an AI Board Member Look Like?](https://blog.conveyancemarketinggroup.com/blogs/ai-board-member)
Posted On: December 29,2025 by: Kristine Jacobson
Lately, I’ve found myself coming back to the same question in conversations with founders and CEOs: what would it actually look like if AI had a seat on the board? Not as a novelty. Not as a dashboard someone glances at five minutes before a...
## [Using Your Company Values to Align and Connect With Your Audience](https://blog.conveyancemarketinggroup.com/blogs/using-your-company-values-to-align-and-connect-with-your-audience)
Posted On: December 21,2021 by: Kristine Jacobson
Everyone has values or core beliefs that drive the way they do just about everything. Every company has core values that define the soul of your organization — whether or not you make a point to publish them. However, if you haven’t taken the time...
## [7 Traits to Look for in A Great Web Designer](https://blog.conveyancemarketinggroup.com/blogs/7-traits-to-look-for-in-a-great-web-designer)
Posted On: February 07,2019 by: Kristine Jacobson
When choosing a web designer or web design agency, the number of options can be overwhelming. In 2018, web design constituted a $34B industry in the U.S alone. With so many professionals, freelancers and firms to choose from, there are many good...
## [Starting Out on Twitter: A Cheat Sheet for Businesses](https://blog.conveyancemarketinggroup.com/blogs/starting-out-on-twitter-a-cheat-sheet-for-businesses)
Posted On: November 08,2018 by: Kristine Jacobson
For the last decade, Twitter has transformed from a social network oriented around brief and frequent updates into a buzzing hive where users keep up with their favorite influencers, celebrities, public figures and brands. With 335 million monthly...
## [Not Your Father's PR Part 2: Tips for harnessing PR's Potential](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr-part-2-tips-for-harnessing-prs-potential)
Posted On: November 01,2018 by: Kristine Jacobson
In our last blog in this series, we talked about how social media has transformed Public Relations (PR) as we once knew it. Social media has, in fact, become so intrinsically entwined with PR that it has become nearly impossible to separate the two....
## [Not Your Father's PR](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr)
Posted On: October 18,2018 by: Kristine Jacobson
Part 1: The Demise of the Middleman Public Relations (PR) – as we once knew it – is barely recognizable today. PR professionals have more power than ever before, interacting directly with the people they have always tried so desperately to reach....
## [Inbound Marketing 101](https://blog.conveyancemarketinggroup.com/blogs/inbound-marketing-101)
Posted On: October 04,2018 by: Kristine Jacobson
Are you ready for the new trend in marketing? To be honest, there appears to be a new one every week; we all live and die by the latest and greatest. This “trend” however, is one that really SHOULD be pulling your focus: Inbound Marketing. To be...
## [Marketing on Reddit: Risks, Rewards and Best Practices](https://blog.conveyancemarketinggroup.com/blogs/marketing-on-reddit-risks-rewards-and-best-practices)
Posted On: September 27,2018 by: Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
## [Creating Social Media Policies and Guidelines for Your Business](https://blog.conveyancemarketinggroup.com/blogs/creating-social-media-policies-and-guidelines-for-your-organization)
Posted On: September 19,2018 by: Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
## [Welcome to the Real World, College Student!](https://blog.conveyancemarketinggroup.com/blogs/welcome-to-the-real-world-college-student)
Posted On: August 15,2018 by: Kristine Jacobson
Now, Go Get Yourself a Headshot
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Conveyance Marketing Group is a Northern Virginia and DC-Metro outsourced digital marketing firm. Our team of innovative and talented veteran marketers take the time to understand your business, your services, and your target audience in order to cost-effectively develop and implement marketing initiatives to attract qualified leads, build customer engagement and generate new business. We believe that your success is our success too.
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