Kristine Jacobson
Recent Posts
Using Your Company Values to Align and Connect With Your Audience
Posted On: December 21,2021 by:
Kristine Jacobson
Everyone has values or core beliefs that drive the way they do just about everything. Every company has core values that define the soul of your organization — whether or not you make a point to publish them. However, if you haven’t taken the time...
7 Traits to Look for in A Great Web Designer
Posted On: February 07,2019 by:
Kristine Jacobson
When choosing a web designer or web design agency, the number of options can be overwhelming. In 2018, web design constituted a $34B industry in the U.S alone. With so many professionals, freelancers and firms to choose from, there are many good...
Starting Out on Twitter: A Cheat Sheet for Businesses
Posted On: November 08,2018 by:
Kristine Jacobson
For the last decade, Twitter has transformed from a social network oriented around brief and frequent updates into a buzzing hive where users keep up with their favorite influencers, celebrities, public figures and brands. With 335 million monthly...
Not Your Father's PR Part 2: Tips for harnessing PR's Potential
Posted On: November 01,2018 by:
Kristine Jacobson
In our last blog in this series, we talked about how social media has transformed Public Relations (PR) as we once knew it. Social media has, in fact, become so intrinsically entwined with PR that it has become nearly impossible to separate the two....
Not Your Father's PR
Posted On: October 18,2018 by:
Kristine Jacobson
Part 1: The Demise of the Middleman Public Relations (PR) – as we once knew it – is barely recognizable today. PR professionals have more power than ever before, interacting directly with the people they have always tried so desperately to reach....
Inbound Marketing 101
Posted On: October 04,2018 by:
Kristine Jacobson
Are you ready for the new trend in marketing? To be honest, there appears to be a new one every week; we all live and die by the latest and greatest. This “trend” however, is one that really SHOULD be pulling your focus: Inbound Marketing. To be...
Marketing on Reddit: Risks, Rewards and Best Practices
Posted On: September 27,2018 by:
Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
Creating Social Media Policies and Guidelines for Your Business
Posted On: September 19,2018 by:
Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
Welcome to the Real World, College Student!
Posted On: August 15,2018 by:
Kristine Jacobson
Now, Go Get Yourself a Headshot
How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities
Posted On: June 29,2018 by:
Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
