--- title: The Importance of Brand Unity in Your Multichannel Marketing Plan description: Conveyance can help you find your voice, refine your message around your mission, and maintain the same visual style throughout your organization. image: https://blog.conveyancemarketinggroup.com/hubfs/The%20Importance%20of%20Brand%20Unity%20in%20Your%20Multichannel%20Marketing%20Plan.png --- [![CMG_White_Logo](https://blog.conveyancemarketinggroup.com/hubfs/2021%20CMG%20Marketing/CMG_White_Logo.png)](https://www.conveyancemarketinggroup.com/) Menu Close - [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo) - [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services) - [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy) - Resources - [Blog](https://blog.conveyancemarketinggroup.com) - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022) - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog) - [About CMG](https://conveyancemarketinggroup.com/about-us) # The Importance of Brand Unity in Your Multichannel Marketing Plan [Content Marketing](https://blog.conveyancemarketinggroup.com/blogs/tag/content-marketing), [Advertising](https://blog.conveyancemarketinggroup.com/blogs/tag/advertising), [Social Media Marketing](https://blog.conveyancemarketinggroup.com/blogs/tag/social-media-marketing), [Branding](https://blog.conveyancemarketinggroup.com/blogs/tag/branding) Posted by [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/blogs/author/kristine-jacobson) ## The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at one location, during the same hours, are far behind us. In today's work environment, businesses strive to be flexible – allowing workers to telecommute and work odd hours. In larger corporations, employees in the same department could be spread throughout offices in different cities or countries. If you don't see your coworkers every day – or even see the building – living the corporate brand and promoting the same brand message and values becomes tough. That dilemma then bubbles over into your company's brand unity as a whole, particularly the image that you present to your customers and the public. Brands need harmony for two crucial reasons: professionalism and cohesion. If your company is perceived as unprofessional, no one will trust your products or services. If you aren’t putting out a cohesive message, then customers will get confused – and possibly angry – at your mixed signals. Being untrustworthy and perplexing are not good ways to earn business. ## If you are struggling with brand unity in your own business, here are our suggestions to getting your marketing back into harmony. **Logos, Fonts, and Colors** No matter the size or your organization, create a Style Guide that defines your approved [logo, logo usage, tagline, fonts, and color palettes](https://www.conveyancemarketinggroup.com/conveyance-logo-creation-process/). Designate a brand manager to guarantee that your brand remain steady across all marketing channels – verbal, visual and digital. Share your Style Guide internally as well as with your marketing agency, printer, and promotional product vendor. **Visual Style** Establish one [visual style](https://www.conveyancemarketinggroup.com/branding-with-creative-imagery/) for your business and stick with it. If you keep a cohesive look and feel through every marketing channel, customers will be able to identify you easier. This includes graphics and images used throughout your website and marketing materials. We just visited Ford’s Fish Shack for lunch and their visual brand is spot on – from décor, to menu, to wait staff apparel, and call ahead cards – we knew where we were and who they were! (The food was great too!) **Voice and Tone** What voice speaks to your customers? Define your voice and then preserve it throughout every internal communication and external marketing piece. Live it. If you are casual and funny in one piece and then all business and serious in another, customers won’t understand who are you trying to reach. Setting a homogeneous tone and voice are key to any good marketing content. **Messaging** Once you’ve found your voice, make sure you retain consistent messaging. Just like controlling your tone, you have to keep your message geared towards the same audience – and always with your mission and vision in mind. **Details** Sweat the small stuff. Customers notice everything, especially in the days of social media. All employees should have the same business card, the same email footers, and the same dress requirements. When customers communicate or interact with different areas of your company, they need to feel like they are talking to the same company. [Brand unity](https://www.conveyancemarketinggroup.com/home-page/identity-branding/) is key to projecting a whole and undivided corporate vision to your customers. Find your voice, refine your message around your mission, and maintain the same visual style. The more you can establish a dependable brand experience, the more your customers will reward you. Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR [![brand audit sign up](https://no-cache.hubspot.com/cta/default/4231556/1fd3dd8f-5348-4e97-8b66-8da74868e493.png)](https://cta-redirect.hubspot.com/cta/redirect/4231556/1fd3dd8f-5348-4e97-8b66-8da74868e493) ![Kristine Jacobson](https://app.hubspot.com/settings/avatar/11c93d8f04cd402ed01a73a7973cb9b2) ### [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/blogs/author/kristine-jacobson) Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details. [Facebook](https://www.facebook.com/ConveyanceMarketing/) [LinkedIn](https://www.linkedin.com/in/kristinejacobsoncmo/) [Twitter](https://twitter.com/ConveyanceMktg) #### [previous How to Put Snackable Content on Your Menu](https://blog.conveyancemarketinggroup.com/blogs/how-to-put-snackable-content-on-your-menu) #### [next Instagram for Business: What You Need to Know](https://blog.conveyancemarketinggroup.com/blogs/instagram-for-business-what-you-need-to-know) ### Subscribe ### Recent Posts Dec 29 #### [What Would an AI Board Member Look Like?](https://blog.conveyancemarketinggroup.com/blogs/ai-board-member) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/ai-board-member) Dec 21 #### [Using Your Company Values to Align and Connect With Your Audience](https://blog.conveyancemarketinggroup.com/blogs/using-your-company-values-to-align-and-connect-with-your-audience) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/using-your-company-values-to-align-and-connect-with-your-audience) Feb 07 #### [7 Traits to Look for in A Great Web Designer](https://blog.conveyancemarketinggroup.com/blogs/7-traits-to-look-for-in-a-great-web-designer) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/7-traits-to-look-for-in-a-great-web-designer) Nov 08 #### [Starting Out on Twitter: A Cheat Sheet for Businesses](https://blog.conveyancemarketinggroup.com/blogs/starting-out-on-twitter-a-cheat-sheet-for-businesses) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/starting-out-on-twitter-a-cheat-sheet-for-businesses) Nov 01 #### [Not Your Father's PR Part 2: Tips for harnessing PR's Potential](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr-part-2-tips-for-harnessing-prs-potential) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr-part-2-tips-for-harnessing-prs-potential) ### Categories - [Branding (30)](https://blog.conveyancemarketinggroup.com/blogs/tag/branding) - [Advertising (27)](https://blog.conveyancemarketinggroup.com/blogs/tag/advertising) - [Content Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/content-marketing) - [Social Media Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/social-media-marketing) - [Public Relations (13)](https://blog.conveyancemarketinggroup.com/blogs/tag/public-relations) - [Website (6)](https://blog.conveyancemarketinggroup.com/blogs/tag/website) - [Graphic Design (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/graphic-design) - [Marketing Strategy (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/marketing-strategy) - [Brand Awareness (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/brand-awareness) - [Competitive Advantage (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/competitive-advantage) - [Fractional CMO Services (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/fractional-cmo-services) - [HubSpot (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/hubspot) ### Archive - [March 2016 (5)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/03) - [April 2016 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/04) - [January 2018 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/01) - [May 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/05) - [June 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/06) - [May 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/05) - [September 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/09) - [November 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/11) - [January 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/01) - [February 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/02)