--- title: How Do Your Customers and Prospects Really See You? description: It is important to understand how your customers and prospects perceive your business. Perception Campaigns align your messaging with your perceived value. image: https://blog.conveyancemarketinggroup.com/hubfs/Perception%20Campaign-%20How%20Do%20Your%20Customers%20and%20Prospects%20Really%20See%20You%3F.png --- [![CMG_White_Logo](https://blog.conveyancemarketinggroup.com/hubfs/2021%20CMG%20Marketing/CMG_White_Logo.png)](https://www.conveyancemarketinggroup.com/) Menu Close - [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo) - [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services) - [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy) - Resources - [Blog](https://blog.conveyancemarketinggroup.com) - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022) - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog) - [About CMG](https://conveyancemarketinggroup.com/about-us) # How Do Your Customers and Prospects Really See You? [Advertising](https://blog.conveyancemarketinggroup.com/blogs/tag/advertising), [Public Relations](https://blog.conveyancemarketinggroup.com/blogs/tag/public-relations) Posted by [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/blogs/author/kristine-jacobson) ## Know What's Working and What's Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a business to find out two very important things – what works well and what doesn’t. Every campaign is customized to fit the needs and wants of our clients. No two companies are alike, so no two Perception Campaigns are alike. We appreciate that each client is unique, and we take that into consideration when crafting the campaign. **Each Perception Campaign is comprised of four fundamental components:** **Identification**. In the first step, we have you provide us with a list of current clients, past clients, and points of contact from missed opportunities. These are the groups of folks we want to talk with. **Discovery**. With your list complete, we begin the discovery process. We have developed a strategic set of questions that we utilize during the interview process. Our goal is to dig in to really understand how you win business, lose business, and build customer loyalty. - Who was involved in the decision? - What was the key selection criteria used? - What was the perception of your company prior to entering the buying cycle? - How did their perception change? - How did you compare to the competition? - What did they view as your strengths and weaknesses? - What was the perception of the quality of your sales team? - How did they feel the sales team managed the relationship? - How was your pricing? - If a win, would the customer be comfortable participating in a case study or providing a testimonial? **Reporting**. At this stage, we compile all the data from the Discovery phase and turn it into actionable analyses. The findings will layout both the actual and perceived strengths and weaknesses of your business. **Branding**. With this type of information at hand, we create a [blueprint for future sales success](https://www.conveyancemarketinggroup.com/how-we-do-it-we-roll-up-our-sleeves-and-partner-with-you/). The branding strategy will address any perceived weaknesses or misconceptions and espouse your company’s strengths. By knowing exactly what your current and potential clients are thinking, we can manage perceptions – both positive and negative. At Conveyance, we want our clients to grow and thrive. By studying wins and losses, we are able to gather relevant, invaluable data that can then be implemented into a [successful marketing strategy](https://www.conveyancemarketinggroup.com/home-page/marketing-strategy/). We are changing losses into wins – one perception at a time. What could a Perception Campaign do for your business? Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR [![brand audit sign up](https://no-cache.hubspot.com/cta/default/4231556/1fd3dd8f-5348-4e97-8b66-8da74868e493.png)](https://cta-redirect.hubspot.com/cta/redirect/4231556/1fd3dd8f-5348-4e97-8b66-8da74868e493) ![Kristine Jacobson](https://app.hubspot.com/settings/avatar/11c93d8f04cd402ed01a73a7973cb9b2) ### [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/blogs/author/kristine-jacobson) Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details. [Facebook](https://www.facebook.com/ConveyanceMarketing/) [LinkedIn](https://www.linkedin.com/in/kristinejacobsoncmo/) [Twitter](https://twitter.com/ConveyanceMktg) #### [previous Reputation Management and Social Media](https://blog.conveyancemarketinggroup.com/blogs/reputation-management-and-social-media) #### [next Branding with Creative Imagery](https://blog.conveyancemarketinggroup.com/blogs/branding-with-creative-imagery) ### Subscribe ### Recent Posts Dec 29 #### [What Would an AI Board Member Look Like?](https://blog.conveyancemarketinggroup.com/blogs/ai-board-member) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/ai-board-member) Dec 21 #### [Using Your Company Values to Align and Connect With Your Audience](https://blog.conveyancemarketinggroup.com/blogs/using-your-company-values-to-align-and-connect-with-your-audience) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/using-your-company-values-to-align-and-connect-with-your-audience) Feb 07 #### [7 Traits to Look for in A Great Web Designer](https://blog.conveyancemarketinggroup.com/blogs/7-traits-to-look-for-in-a-great-web-designer) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/7-traits-to-look-for-in-a-great-web-designer) Nov 08 #### [Starting Out on Twitter: A Cheat Sheet for Businesses](https://blog.conveyancemarketinggroup.com/blogs/starting-out-on-twitter-a-cheat-sheet-for-businesses) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/starting-out-on-twitter-a-cheat-sheet-for-businesses) Nov 01 #### [Not Your Father's PR Part 2: Tips for harnessing PR's Potential](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr-part-2-tips-for-harnessing-prs-potential) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr-part-2-tips-for-harnessing-prs-potential) ### Categories - [Branding (30)](https://blog.conveyancemarketinggroup.com/blogs/tag/branding) - [Advertising (27)](https://blog.conveyancemarketinggroup.com/blogs/tag/advertising) - [Content Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/content-marketing) - [Social Media Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/social-media-marketing) - [Public Relations (13)](https://blog.conveyancemarketinggroup.com/blogs/tag/public-relations) - [Website (6)](https://blog.conveyancemarketinggroup.com/blogs/tag/website) - [Graphic Design (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/graphic-design) - [Marketing Strategy (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/marketing-strategy) - [Brand Awareness (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/brand-awareness) - [Competitive Advantage (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/competitive-advantage) - [Fractional CMO Services (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/fractional-cmo-services) - [HubSpot (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/hubspot) ### Archive - [March 2016 (5)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/03) - [April 2016 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/04) - [January 2018 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/01) - [May 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/05) - [June 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/06) - [May 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/05) - [September 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/09) - [November 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/11) - [January 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/01) - [February 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/02)