--- title: Print … the New Luxury Item in Marketing description: Within the past decade, the pull of the digital world has made most marketers abandon print. But print is having its own sort of renaissance right now. image: https://blog.conveyancemarketinggroup.com/hubfs/Print%20%E2%80%A6%20the%20New%20Luxury%20Item%20in%20Marketing.png --- [![CMG_White_Logo](https://blog.conveyancemarketinggroup.com/hubfs/2021%20CMG%20Marketing/CMG_White_Logo.png)](https://www.conveyancemarketinggroup.com/) Menu Close - [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo) - [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services) - [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy) - Resources - [Blog](https://blog.conveyancemarketinggroup.com) - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022) - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog) - [About CMG](https://conveyancemarketinggroup.com/about-us) # Print … the New Luxury Item in Marketing [Content Marketing](https://blog.conveyancemarketinggroup.com/blogs/tag/content-marketing), [Social Media Marketing](https://blog.conveyancemarketinggroup.com/blogs/tag/social-media-marketing), [Branding](https://blog.conveyancemarketinggroup.com/blogs/tag/branding) Posted by [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/blogs/author/kristine-jacobson) ## Print marketing is having its own sort of renaissance right now Within the past decade, the pull of the digital world made most marketers abandon print completely. So now, when you receive something that you can actually touch and feel, it’s pretty special. Postcards, flyers, and brochures have become luxury items just because they are rare. With this drought in the tactile world, there is opportunity. ### Here’s why print is making a comeback **Targeting** No matter what marketers do online, they can’t guarantee that they can reach every person in a geographic area. Yet, the United States Postal Service can. Even with mail rates increasing, it costs very little to reach your target market in a designated zip code through a well-designed post card or mailer. The returns on direct mail campaigns are still respectable, too. Direct mail is the cheapest and most effective way to blanket a population – period. **The Hip Factor** It’s now hip to “unplug.” We are so overwhelmed by technology that sometimes we run away from it. A catalog may be the perfect, low-tech way to show customers your newest products. They can browse from a couch or a hammock – with no Internet connection required. **Letting Go** Some people are never going to give up on paper; my mentor who was a pioneer is document management and imaging (paperless office) used to say, “When there is a paperless bathroom, we'll see a paperless office.” It might be a preference of a paperback over an eBook, or a desk calendar over a Google calendar… but the pull to paper is real. Because of this, many people will refuse to read an online magazine or newspaper. This means that if you want to reach the demographic that a magazine or newspaper reaches, you should consider investing in both digital and print advertising. **Trust Issues** Because we have all learned that [things online can change in seconds](https://www.conveyancemarketinggroup.com/home-page/social-media-marketing/), print materials seem trustworthy. Having something in writing gives it more gravity and makes it believable. With all the scams online, just receiving a postcard or letter from a business can make them seem more legitimate and established. **Finding Answers** I came across a quote the other day that said something like, “Online, we ask questions. In print, we find answers to the questions we didn’t even know we had.” It’s a pretty profound remark. [We Google everything](https://www.conveyancemarketinggroup.com/home-page/search-engine-optimization/small-businesses-seo/) from how to cure poison ivy to how to play Pokemon Go. Print, on the other hand, brings ideas to us. It tells us what we’ve been missing or what we need to know. When you consider that in terms of marketing, the power of print is quite impressive. It may seem odd, but traditional marketing is now all about social media and online content. While traditional channels are crucial for a successful marketing campaign, marketers are always looking for the next best thing. In this case, it may be as simple as looking back. [Conveyance Marketing Group](https://www.conveyancemarketinggroup.com/) is a marketing and web development company with a passion for delivering strategic, sustainable and affordable marketing and web solutions to start-ups and small businesses. Our service offerings include video, [Search Engine Optimization (SEO)](https://www.conveyancemarketinggroup.com/home-page/search-engine-optimization/), inbound marketing, graphic design, logo design, advertising and web design. Our creativity is limitless, let us help accelerate the growth of your company! [Contact](https://www.conveyancemarketinggroup.com/contact/) us today for more information on how we can help you. Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR [![New call-to-action](https://no-cache.hubspot.com/cta/default/4231556/28251654-c77d-446e-a5d1-a682427362e7.png)](https://cta-redirect.hubspot.com/cta/redirect/4231556/28251654-c77d-446e-a5d1-a682427362e7) ![Kristine Jacobson](https://app.hubspot.com/settings/avatar/11c93d8f04cd402ed01a73a7973cb9b2) ### [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/blogs/author/kristine-jacobson) Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details. [Facebook](https://www.facebook.com/ConveyanceMarketing/) [LinkedIn](https://www.linkedin.com/in/kristinejacobsoncmo/) [Twitter](https://twitter.com/ConveyanceMktg) #### [previous Product Marketing: Creative Ways to Sell](https://blog.conveyancemarketinggroup.com/blogs/creative-ways-to-sell-your-product) #### [next Event Promotion and Strategy Part 1: Trade Shows](https://blog.conveyancemarketinggroup.com/blogs/event-promotion-and-strategy-trade-shows) ### Subscribe ### Recent Posts Dec 29 #### [What Would an AI Board Member Look Like?](https://blog.conveyancemarketinggroup.com/blogs/ai-board-member) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/ai-board-member) Dec 21 #### [Using Your Company Values to Align and Connect With Your Audience](https://blog.conveyancemarketinggroup.com/blogs/using-your-company-values-to-align-and-connect-with-your-audience) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/using-your-company-values-to-align-and-connect-with-your-audience) Feb 07 #### [7 Traits to Look for in A Great Web Designer](https://blog.conveyancemarketinggroup.com/blogs/7-traits-to-look-for-in-a-great-web-designer) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/7-traits-to-look-for-in-a-great-web-designer) Nov 08 #### [Starting Out on Twitter: A Cheat Sheet for Businesses](https://blog.conveyancemarketinggroup.com/blogs/starting-out-on-twitter-a-cheat-sheet-for-businesses) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/starting-out-on-twitter-a-cheat-sheet-for-businesses) Nov 01 #### [Not Your Father's PR Part 2: Tips for harnessing PR's Potential](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr-part-2-tips-for-harnessing-prs-potential) [Read Article](https://blog.conveyancemarketinggroup.com/blogs/not-your-fathers-pr-part-2-tips-for-harnessing-prs-potential) ### Categories - [Branding (30)](https://blog.conveyancemarketinggroup.com/blogs/tag/branding) - [Advertising (27)](https://blog.conveyancemarketinggroup.com/blogs/tag/advertising) - [Content Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/content-marketing) - [Social Media Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/social-media-marketing) - [Public Relations (13)](https://blog.conveyancemarketinggroup.com/blogs/tag/public-relations) - [Website (6)](https://blog.conveyancemarketinggroup.com/blogs/tag/website) - [Graphic Design (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/graphic-design) - [Marketing Strategy (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/marketing-strategy) - [Brand Awareness (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/brand-awareness) - [Competitive Advantage (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/competitive-advantage) - [Fractional CMO Services (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/fractional-cmo-services) - [HubSpot (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/hubspot) ### Archive - [March 2016 (5)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/03) - [April 2016 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/04) - [January 2018 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/01) - [May 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/05) - [June 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/06) - [May 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/05) - [September 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/09) - [November 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/11) - [January 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/01) - [February 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/02)