--- title: Conveyance Marketing Group | Convey It | Advertising (2) description: Advertising | Marketing Insights and Tips from Conveyance Marketing Group (2) --- [![CMG_White_Logo](https://blog.conveyancemarketinggroup.com/hubfs/2021%20CMG%20Marketing/CMG_White_Logo.png)](https://www.conveyancemarketinggroup.com/) Menu Close - [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo) - [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services) - [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy) - Resources - [Blog](https://blog.conveyancemarketinggroup.com) - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022) - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog) - [About CMG](https://conveyancemarketinggroup.com/about-us) # Convey It! # Convey It! ![Who’s Your Target Market, Part 2 of 4- Marketing to Gen X](https://blog.conveyancemarketinggroup.com/hubfs/Who%E2%80%99s%20Your%20Target%20Market%2c%20Part%202%20of%204-%20Marketing%20to%20Gen%20X.jpg) ## [Who’s Your Target Market, Part 2 of 4: Marketing to Gen X](https://blog.conveyancemarketinggroup.com/blogs/marketing-to-gen-x) Posted On: January 12,2018 by: Kristine Jacobson Marketing to Gen X In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to... ![Who’s Your Target Market, Part 1 of 4- Marketing to Baby Boomers](https://blog.conveyancemarketinggroup.com/hubfs/Who%E2%80%99s%20Your%20Target%20Market%2c%20Part%201%20of%204-%20Marketing%20to%20Baby%20Boomers.jpg) ## [Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers](https://blog.conveyancemarketinggroup.com/blogs/marketing-to-baby-boomers) Posted On: January 05,2018 by: Kristine Jacobson Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the... ![Slogans-That-Stick](https://blog.conveyancemarketinggroup.com/hubfs/Slogans-That-Stick.jpg) ## [Dilly Dilly! Slogans that Become Catchphrases](https://blog.conveyancemarketinggroup.com/blogs/dilly-dilly-slogans-become-catchphrases) Posted On: December 27,2017 by: Kristine Jacobson Dilly Dilly! As we approach the new year, we can rest assured that a new catchphrase has firmly cemented itself into our lexicon in 2017: “Dilly Dilly!” ![Raising Money for Your Business](https://blog.conveyancemarketinggroup.com/hubfs/Raising%20Money%20for%20Your%20Business.jpg) ## [Raising Money for Your Business](https://blog.conveyancemarketinggroup.com/blogs/raising-money-for-your-business) Posted On: December 08,2017 by: Kristine Jacobson We can guide you through the fundraising process and supply you with the marketing support that you need to sell your idea. Raising money to get an idea off the ground can be both exhilarating and frustrating. Whether you are a tech startup looking... ![Creating a Powerful Pitch Deck](https://blog.conveyancemarketinggroup.com/hubfs/Creating%20a%20Powerful%20Pitch%20Deck.png) ## [Creating a Powerful Pitch Deck](https://blog.conveyancemarketinggroup.com/blogs/creating-a-powerful-pitch-deck) Posted On: November 03,2017 by: Kristine Jacobson A well-designed, brand-consistent, and logical pitch deck could turn into the best investment you’ll ever make in your business. Presentations are a crucial part of the business development process. Whether you run a company or want to establish... ![Understanding the Basics of Color Theory](https://blog.conveyancemarketinggroup.com/hubfs/Understanding%20the%20Basics%20of%20Color%20Theory.png) ## [Understanding the Basics of Color Theory](https://blog.conveyancemarketinggroup.com/blogs/understanding-the-basics-of-color-theory) Posted On: September 22,2017 by: Kristine Jacobson Every Color has Unique Tones and Meanings Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand - every... ![Perception Campaign- How Do Your Customers and Prospects Really See You?](https://blog.conveyancemarketinggroup.com/hubfs/Perception%20Campaign-%20How%20Do%20Your%20Customers%20and%20Prospects%20Really%20See%20You%3F.png) ## [How Do Your Customers and Prospects Really See You?](https://blog.conveyancemarketinggroup.com/blogs/perception-campaign) Posted On: August 25,2017 by: Kristine Jacobson Know What's Working and What's Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a... ![The Importance of Brand Unity in Your Multichannel Marketing Plan](https://blog.conveyancemarketinggroup.com/hubfs/The%20Importance%20of%20Brand%20Unity%20in%20Your%20Multichannel%20Marketing%20Plan.png) ## [The Importance of Brand Unity in Your Multichannel Marketing Plan](https://blog.conveyancemarketinggroup.com/blogs/brand-unity) Posted On: June 30,2017 by: Kristine Jacobson The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at... ![How to Put Snackable Content on Your Menu](https://blog.conveyancemarketinggroup.com/hubfs/How%20to%20Put%20Snackable%20Content%20on%20Your%20Menu.jpg) ## [How to Put Snackable Content on Your Menu](https://blog.conveyancemarketinggroup.com/blogs/how-to-put-snackable-content-on-your-menu) Posted On: May 05,2017 by: Kristine Jacobson Anything that can sound both meaningful and adorable at the same time is bound to become a buzzword. Enter one of the latest terms to infiltrate marketing circles: snackable content. ![The Only 10 Slides You Need in Your Pitch Decks](https://blog.conveyancemarketinggroup.com/hubfs/The%20Only%2010%20Slides%20You%20Need%20in%20Your%20Pitch%20Decks.jpg) ## [The Only 10 Slides You Need in Your Pitch Decks](https://blog.conveyancemarketinggroup.com/blogs/the-only-10-slides-you-need-in-your-pitch-decks) Posted On: April 07,2017 by: Kristine Jacobson I am a big fan of Guy Kawasaki, I read everything I can find from him. This blog and infographic on the Corporate Pitch Decks are from the Guy Kawasaki website and referenced in one of my favorite books, The Art of the Start. At Conveyance we create... 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