---
title: "Who’s Your Target Market, Part 2 of 4: Marketing to Gen X"
description: "Marketing to Gen X? Be authentic, their \"BS\" meter is much more sensitive than any other generational market segment. They still clip coupons too!"
---

[![Logo](https://blog.conveyancemarketinggroup.com/hubfs/Social%20Media/conveyance%20logos/Conveyance%20Marketing%20Group.png)](https://conveyancemarketinggroup.com/)

- [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo)
- [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services)
- [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy)
- Resources 
    - [Blog](https://blog.conveyancemarketinggroup.com)
    - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022)
    - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog)
- [About CMG](https://conveyancemarketinggroup.com/about-us)

[![Logo](https://blog.conveyancemarketinggroup.com/hubfs/Social%20Media/conveyance%20logos/Conveyance%20Marketing%20Group.png)](https://blog.conveyancemarketinggroup.com/)

- [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo)
- [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services)
- [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy)
- Resources 
    - [Blog](https://blog.conveyancemarketinggroup.com)
    - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022)
    - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog)
- [About CMG](https://conveyancemarketinggroup.com/about-us)

04-10-2017 / Kristine Jacobson

Who’s Your Target Market, Part 2 of 4: Marketing to Gen X

## Marketing to Gen X

In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. The more you know about your audience, in this case marketing to Gen X, the easier it will be to reach them and speak to them - in a language that they understand and respond to.

In today’s post, we are going to talk about Generation X, sometimes called the “Baby Bust” generation.

### The Facts: Gen X

Gen Xers were born between 1965 and 1980, give or take a couple of years. They are active information seekers, yet many of them still prefer paper over digital. They are the smallest generation, but also the most financially powerful. They still read newspapers and magazines, watch TV, and listen to the radio… they may even have a stash of CD hidden away in a closet or in the car console.  
**Gen Xers:**

### The Approach: Gen X

Gen Xers have a "BS" meter that is much more sensitive than any other generational segment. They've seen and heard it all, and it is difficult for many of them to take something at face value. They trust the bloggers that they follow and appreciate marketing that speaks directly to them and their needs.

**When creating your messaging, here are some things to keep in mind**:

### Who’s Your Target Market?

In Part 3 of our series, we will talk about Baby Boomers. You won’t want to miss it!

If you feel like you need a little help figuring out your target market, Conveyance can help. Our skilled team of marketing professionals can prepare a custom-tailored marketing strategy to reach your audience – when, where, and how they want to be met.

Share this

<https://www.facebook.com/sharer/sharer.php?u=https://blog.conveyancemarketinggroup.com/hstest/marketing-to-gen-x> <https://twitter.com/intent/tweet?text=Who’s%20Your%20Target%20Market,%20Part%202%20of%204:%20Marketing%20to%20Gen%20X%0Ahttps://blog.conveyancemarketinggroup.com/hstest/marketing-to-gen-x>

### Ready to get started?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

[![Conveyance Logo](https://blog.conveyancemarketinggroup.com/hubfs/Conveyance%20Logo.png)](https://blog.conveyancemarketinggroup.com/)

[![facebook-app-symbol](https://blog.conveyancemarketinggroup.com/hubfs/facebook-app-symbol.svg)](https://www.facebook.com/ConveyanceMarketing) [![instagram (2)](https://blog.conveyancemarketinggroup.com/hubfs/instagram%20(2).svg)](https://www.instagram.com/conveyancemarketing/) [![twitter (1)](https://blog.conveyancemarketinggroup.com/hubfs/twitter%20(1).svg)](https://twitter.com/ConveyanceMktg) [![linkedin](https://blog.conveyancemarketinggroup.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/conveyance-marketing-group/)

###### Conveyance Marketing Group is a DC-Metro outsourced branding and digital marketing firm. Our team takes the time to understand your business, your services, and your target audience to cost-effectively develop and deploy marketing solutions that attract qualified leads, build customer engagement, and generate new business for your company.

 

- [Resources](https://blog.conveyancemarketinggroup.com/resources)
- [Blog](https://blog.conveyancemarketinggroup.com)
- Contact

- Content Marketing
- Graphic Design
- Web 3.0
- Marketing Metrics
- Content Hubs/Pillar pages