---
title: How Snackable Content is Going to Power Your Future User Experience
description: Conveyance Marketing Group | Keep your content short, sweet, and snackable, scrolling will be as foreign to the UX one day as rewinding a VHS tape is today.
---

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06-20-2017 / Kristine Jacobson

How Snackable Content is Going to Power Your Future User Experience

## The User Experience (UX) Needs to Continually Evolve

There’s no doubt that snackable content is the way of the future. According to a study by [Microsoft](http://time.com/3858309/attention-spans-goldfish/) in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who knows how short attention spans will be five years from now, or even next year! Social media fuels the fire - so to speak - for the decline, allowing people to absorb information quickly, in tiny snippets.  
 This bite-sized revolution is now spreading into all types of digital content. In fact, it is going to change the entire user experience (UX) as we know it.

## What is Snackable Content?

[We’ve talked about snackable content before](https://www.conveyancemarketinggroup.com/how-to-put-snackable-content-on-your-menu/). It’s basically content that has been pared down so that it can be ingested quickly and easily. It’s accessible, relevant, and enlightening. It’s also based on the idea that users are going to read it when the right situation presents itself, which means that it needs to contain the right information for the right circumstance.

## Enter the UX.

Impatience is changing the way designers are arranging content flows. Instead of a one-size-fits-all approach, developers are now tackling customized digital journeys for users.  
**The new UX needs to:**

## How will It Work?

To redefine the UX, webpages will soon become template-driven. Pieces of snackable content will be displayed based on each user's journey. Part of this UX will be based on journey mapping, where web developers take the various levels of interaction a customer has with your company into account. The other parts will be derived from technological breakthroughs in machine learning and artificial intelligence – many of which we haven’t even heard of yet.

One thing is certain: keep your content short, sweet, and snackable. Before you know it, that content will be personalizing your customer’s UX and impacting his or her journey on your website. Searching and scrolling will be as foreign to the UX one day as rewinding a VHS tape is to the [Generation Z crowd](https://www.conveyancemarketinggroup.com/infographic-social-media-through-the-eyes-of-a-gen-z/).

***Is your content ready?***

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