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Convey it - KPI's & Metrics

In this issue of Convey It, we've outlined the most common marketing KPIs by tactic:

Content Marketing, Social Media Marketing, PR, Web, and Email. KPIs are important, they add substance and weight to numbers and allow your company to assess its progress against its stated strategies, therefore they must be quantitative, practical, and actionable.

They should be measured over a specific time period and be based on readily-available corporate data. A metric is merely a measurement, we love KPIs because they add context to the numbers ... they are the storytellers.

Why Conveyance Marketing Group

Conveyance Marketing Group is comprised of dedicated and experienced marketers with the unique ability to translate highly technical services/products to audiences across varied marketing channels. Our slogan, “we speak geek”, speaks to our ability to bridge the gap between left-brained engineers and right-brained creatives, ultimately delivering a powerful and targeted marketing strategy.


Focused on results that are driven by client objectives our team takes the time to understand your pain points, industry, competitors, and differentiators. Through this analysis a team of dedicated marketing talent implements a data-driven marketing roadmap that informs/educates the target audience on “why you”. 

Get started with a complimentary consult from Conveyance Marketing Group CEO, Kristine Jacobson, reserve your time here.