The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic social media presence, much like you would if you were networking in person. This is the new reality of the 21st century.

Even if you are short on time and resources, your social media strategy can’t be haphazard or nonexistent.

Platforms, algorithms, and tactics are constantly changing, but the strategies remain the same: have a plan, know your customer, articulate your brand voice, and engage regularly.