Filling the Gaps in Google Analytics
Posted On: July 01,2021 by:
Kristine Jacobson
Google Analytics is an indispensable part of every online marketer's toolkit. As the most popular web analytics solution by market share, it has become the primary way that many websites track visitors, measure the impact of ad campaigns, and...
How to Raise Your Funnel From the Dead
Posted On: October 28,2020 by:
Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...
Seven Predictions for the New Normal of Marketing
Posted On: July 09,2020 by:
Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action
How to Build a Disruptive Multi-Channel Marketing Campaign
Posted On: December 05,2019 by:
Kristine Jacobson
“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of finding a...
Holiday Marketing Tips: How to Stand Out from The Competition
Posted On: November 29,2019 by:
Kristine Jacobson
The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant uptick...
How to Write a Killer Email Headline: 7 Data-Backed Tips
Posted On: November 21,2019 by:
Kristine Jacobson
Online marketing has changed a lot over the years, but one rule has remained constant: email is a great way to stay in touch. In 2019, over 3.9 billion people use their email accounts on a regular basis, and that makes it more reliable than any...
The Nash Equilibrium: A Formula for Managing Social Media Competition
Posted On: November 15,2019 by:
Kristine Jacobson
America’s food brands have earned a reputation for back-and-forth banter on social media. Whether its Burger King and McDonalds, Popeyes and Chick-fil-A or Pepsi and Coca-Cola, the bored social media managers at these billion-dollar corporations...
Website Design - Choosing Colors for Your Website
Posted On: November 07,2019 by:
Kristine Jacobson
Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.
Does Your Business Really Need a Mobile App? (Probably Not)
Posted On: October 31,2019 by:
Kristine Jacobson
The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...
Customer Data Platforms: What Are They, and Are They Worth it?
Posted On: October 24,2019 by:
Kristine Jacobson
Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their organization....
