Convey It!

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Website Design - Choosing Colors for Your Website

Posted On: November 07,2019 by: Kristine Jacobson

Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.

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Does Your Business Really Need a Mobile App? (Probably Not)

Posted On: October 31,2019 by: Kristine Jacobson

The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...

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Customer Data Platforms: What Are They, and Are They Worth it?

Posted On: October 24,2019 by: Kristine Jacobson

Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their...

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How Small Businesses Can Harness the Power of Big Data to Generate Sales

Posted On: October 17,2019 by: Kristine Jacobson

Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...

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7 AI-Powered Tools to Grow Your Business Right Now

Posted On: October 10,2019 by: Kristine Jacobson

Like most emerging technologies, artificial intelligence (AI) is caught up in a hype cycle surrounded by sensationalized coverage and unrealistic expectations. For the moment, robots can’t talk like human beings and a super-intelligent computer...

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The State of Robo-Writing: Why AI Can Help with Content Creation, But Can’t Take Over (Yet)

Posted On: October 03,2019 by: Kristine Jacobson

Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being,...

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5 Search Engine Trends That Marketers Should Ride in 2019

Posted On: January 10,2019 by: Kristine Jacobson

2018 was an exciting year for Search Engine Marketing (SEM). Not only did Google release numerous updates to its search algorithm, but the mobile-first index was officially launched, signaling to marketers and web designers that Desktop traffic...

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How the 70/20/10 Rule Can Improve Your Online Presence

Posted On: October 11,2018 by: Kristine Jacobson

Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level –...

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Understanding SEO Clustering

Posted On: August 02,2018 by: Kristine Jacobson

Single keyword SEO optimization is now a practice of the past. Changes in search behavior (long tail keywords and voice search) and more sophisticated methods of understanding search intent, are requiring SEO experts to update their optimization...

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Marketing Toolbox:  Content Marketing, Blogging and SEO

Posted On: July 06,2018 by: Kristine Jacobson

In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral, or website does not...