The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y
Posted On: October 25,2018 by:
Kristine Jacobson
The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20- and 30-somethings is about to hit its best years when it comes to...
How the 70/20/10 Rule Can Improve Your Online Presence
Posted On: October 11,2018 by:
Kristine Jacobson
Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level – right...
Choosing Colors for Your Website Branding
Posted On: July 12,2018 by:
Kristine Jacobson
We recently held a strategy meeting with a new client and in the course of discussing their marketing needs, we found ourselves talking about the “feel” of their business, and how we could communicate this in their new website design through the...
Web Development Tip: How to Write an About Us Page that Matters
Posted On: June 22,2018 by:
Kristine Jacobson
Your About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone that is often the trademark of the “About Us” page can make you sound stiff and “safe” and...
Website About Us Page: How to Write One that Matters
Posted On: April 06,2018 by:
Kristine Jacobson
Your website About Us page should not be an afterthought. It should be your marquee. Your website About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone...
How Snackable Content is Going to Power Your Future User Experience
Posted On: March 16,2018 by:
Kristine Jacobson
The User Experience (UX) Needs to Continually Evolve There’s no doubt that snackable content is the way of the future. According to a study by Microsoft in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who...
Website Design Strategy: Above the Fold
Posted On: February 16,2018 by:
Kristine Jacobson
Why Should Above the Fold Matter in Your Website Design Strategy There’s always a lot of back-and-forth between marketing companies in regards to the importance of having items – especially calls-to-action – above the fold when talking website...
Leadership Tips for Small Businesses
Posted On: February 09,2018 by:
Kristine Jacobson
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” - Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more...
Impact of Website Redesign on SEO
Posted On: June 09,2017 by:
Kristine Jacobson
Consult an SEO expert before doing anything drastic to your website. Website changes can drastically alter your search engine optimization (SEO). When your site is altered significantly, search engines can get confused because each development...
Our 10 Favorite WordPress Plugins
Posted On: April 07,2017 by:
Kristine Jacobson
What's a Plugin? WordPress is one of our favorite website publishing platforms. A lot of people still think of it as a blogging tool, but it’s really more of a content management system, or CMS, for your website. WordPress is intuitive, easy to use,...
