Posted by Kristine Jacobson

Logos need occasional updating.

We recently had a client, Ami Byers of Byers Wallpaper & Painting, come to us for a logo refresh. Conveyance designed her original logo six years ago, and she felt that it was time to do a little updating. It was a great reminder that logos do in fact have a shelf-life.

We talk all the time about trends in graphic design because we follow them. We want our clients to have modern designs that appeal to what their customers want to see right now. If we can’t help our clients get business right now, then they aren’t going to be in business in five years… and neither are we.

Because of this, logos need occasional updating.

Just think: if you went to the store in 2011, would you have chosen the exact same comforter – in the same pattern and the same color – that you would choose today? Probably not. A lot changes in five years. Maybe you are sick of a certain pattern now, or maybe you prefer quilts now instead of comforters. Whatever the reason, the comforter that would have worked for you five years ago just isn’t quite what you need, or want, today.

This logic is the same for business owners. The direction that your business is going in today may be completely different than the direction it was going in five years ago. Or, maybe it’s just slightly different. Either way, periodically updating your logo is a great way to keep your image relevant and hip.

Here are Conveyance’s Three Tips for Refreshing Your Logo:

  1. Don’t feel guilty. We understand; logos are the heart of your business design and it’s easy to get emotionally attached to them. Just like with your home, it’s possible to do a little remodeling on your logo without losing the personality of your business. In fact, the goal of any logo redesign should be to maintain the feel and integrity of the old logo while bringing it up to date.
  2. Keep it simple. The simpler the logo, the less refreshing it will need. While you don’t want to get so simple that your logo becomes generic, the simpler you keep it, the longer it will stay in style. Think of it as a good suit or the perfect black dress.
  3. Be trendy on purpose. You want your logo to appeal to today’s target audience. If you are in an artistic business, then current design trends should heavily influence your logo design. Customers will want to know that you are on top of what’s “hot” right now. The more trend- and design-oriented your business is, the more often you will need to revamp your logo to appeal to customers.

Before you begin the design process for your new logo, ask others what they think your logo currently says about your business. This feedback is invaluable for the new design, and it usually contains ideas that we, as business owners, would never think of ourselves because we already know what message we want the logo to convey.

And, of course, if you need some help conveying the right message, contact us today. We’d love to help.

Conveyance Marketing Group is a marketing and web development company with a passion for delivering strategic, sustainable and affordable marketing and web solutions to start-ups and small businesses. Our service offerings include video, Search Engine Optimization (SEO), inbound marketing, graphic design, logo design, advertising and web design. Our creativity is limitless, let us help accelerate the growth of your company! Contact us today for more information on how we can help you.

Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR

brand audit sign up

Kristine Jacobson

Kristine Jacobson

Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.