Posted by Kristine Jacobson

Every Color has Unique Tones and Meanings

Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand - every color has its unique tones and meanings. By carefully selecting your colors, you can reinforce the overall message.

Understanding the facets of color theory will help us better appreciate the color that surrounds us in all of its different hues, saturations, tones, tints and application. The terms and principles illustrated in the infographic below are widely accepted and practiced in the art world and every day applications. Read on to learn about primary, secondary, and tertiary colors, combining color, describing color, and how printers produce color.

Understanding the basics of color theory, webdesign
Infographic by Quill

We want to thank our friends at Quill for offering this beautiful tutorial to our readers. To download a copy of this informational infographic, please click here. Don't forget to visit them when you need office supplies!

Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR

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Kristine Jacobson

Kristine Jacobson

Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.