Posted by Kristine Jacobson

Not fads but the future of web design ...

Web design trends are constantly evolving. As we approach the midpoint of 2017, it’s time to see how things are shaping up for the rest of the year. Some trends have spilled over from 2016, while others are just now beginning to pick up steam. If you already have a website, it’s probably time to think about refreshing it and incorporating some of today’s hottest design aspects. These elements aren’t just fads; they are a window into the future of web design.

10 Web Design Trends and Tips for 2017

  1. User Experience (UX)
    Virtual reality and interactive, immersive experiences are extremely hot right now. It's all about connecting with your audience and getting them to linger on your website.
    Tip: It’s not yet feasible to bring virtual reality to all of your customers, but it is possible to engage them in a way that mimics it. Try 360-degree videos, 3D visual effects (within a GIF), or conversational interfaces. Parallax scrolling is also a great feature for adding interest and depth to your site.
  2. Videos
    Trend: If a 360-degree video isn’t in your price range, other types of videos can be compelling, too. Users want video content that is short and to the point, but also entertaining.
    Tip: Not all videos have to contain paid actors. Behind-the-scenes clips of your business can be very effective if they are done well, and animated shorts that explain a product or service can serve as an educational tool for your audience. If your video begins to play automatically, make sure that it doesn’t play with the sound on; give users the option to listen on their own terms.
  3. Layouts
    Simple is back “in” again. Powerful images can be seen everywhere above the fold, with wording kept to a minimum. Grid-style “card” designs are also popular thanks to websites like Pinterest.
    Tip: This trend is all about scaling back design in favor of a more exciting UX. That precious real estate above the fold can be treated as a hook – drawing your audience further into your website. One thing to keep in mind is that you don’t need to have an image as your background; sometimes, negative space can be just as potent.
  4. Colors
    Gradients are really big right now, featuring bright, bold colors. On the other hand, there’s also a move toward neutrals. Many sites are toning it down with beiges, greens, grays, and other subdued tones.
    Tip: Try using a gradient over an image – or part of an image – for a cool effect. If you want to try neutrals, think about all the colors that can be derived from nature and use them as your color palette.
  5. Typography
    This trend isn’t a new one, but custom typography still strong in 2017. Forget Times New Roman and Arial! Designers are pushing the envelope to create typefaces that are unique and memorable.
    Tip: Once you establish a custom font, consistently use it on your marketing materials so that customers will begin to associate it with your brand. Think of how successful the Walt Disney Company has been with its typography; it's recognized all over the world.

Now that we've covered the fundamentals of this year's trends, we'll go over some of the lesser-known design elements in our next blog - were you'll find trends & tips 6-10. Stay tuned to see what would work on your website!

As always, if you have any questions, feel free to give Conveyance a call! We’d love to help you reinvigorate your website and draw customers in with a unique UX and stylish design that conveys your company’s message.

Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR

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Kristine Jacobson

Kristine Jacobson

Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.