Convey It!

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Know the Tools in your Marketing Toolbox:  Content Marketing, Blogging and SEO

Posted On: June 19,2018 by: Kristine Jacobson

In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral, or website does not...

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Creating A Logo That Speaks "You"

Posted On: June 14,2018 by: Kristine Jacobson

Your logo is your shorthand. When its seen by a potential customer or client, you want it to instantly convey your business’ “personality.” Relegating this to an after-thought is a mistake, which is why when you’re in the process of branding your...

Words in Branding

Content Marketing Trends for 2018

Posted On: March 12,2018 by: Kristine Jacobson

Content marketing will continue to expand in 2018. It has firmly planted itself at the marketing table, pulling the same weight as disciplines such as social media and search engine optimization. In the new year, we believe that content marketing...

Dilly Dilly! Slogans that Become Catchphrases

Posted On: December 27,2017 by: Kristine Jacobson

Dilly Dilly!

As we approach the new year, we can rest assured that a new catchphrase has firmly cemented itself into our lexicon in 2017: “Dilly Dilly!”

Infographic: 5 Tips for Speech-making Success

Posted On: December 15,2017 by: Kristine Jacobson

Web Development Tip: How to Write an About Us Page that Matters

Posted On: December 07,2017 by: Kristine Jacobson

Your About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone that is often the trademark of the “About Us” page can make you sound stiff and “safe” and...

How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities

Posted On: November 27,2017 by: Kristine Jacobson

LinkedIn can give your small business unprecedented reach.

The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...

Marketing Assessment: How Well Do You Know Who You’re Marketing To?

Posted On: November 16,2017 by: Kristine Jacobson

As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t.

One of the first steps toward small business success involves recognizing that you have a target market. Marketing to...

Why Your Branding Strategy Needs to be more like Mad Libs® than a Form Letter

Posted On: September 27,2017 by: Kristine Jacobson

If you want to stand out, you can’t copy and paste another company’s strategy.

In today’s highly-competitive marketplace, a solid brand identity is critical. Your branding needs to differentiate what you do and how you do it. You don't need to...

Cultivating Lasting Client Relationships

Posted On: September 20,2017 by: Kristine Jacobson

Meaningful Client Relationships Take Time and Effort

Relationships are the axle around which life turns; whether its with family, friends or in business, they are the foundation to a happy and healthy life. Nurturing these relationships, in all...