Convey It!

Thought Leadership and Humanizing your Brand

Thoughts Not Bots: Use Thought Leadership to Humanize Your Brand

Posted On: December 07,2022 by: Kristine Jacobson
Thought leadership campaigns are incredibly beneficial for a brand when its leaders can be convinced of the ROI. And it’s not only the ROI they are concerned with. They need to know that being vulnerable and going public with their insights is...
marketing strategy

Attract Your Ideal Capital Investors with the Right Marketing Strategy

Posted On: November 22,2022 by: Kristine Jacobson
When a business is eager for continued growth but needs outside funding to achieve it, it’s time for a marketing strategy that will attract the ideal capital investors.
Short-form videos

Short-Form Videos are the New Long-Game for Marketers

Posted On: September 23,2022 by: Kristine Jacobson
Most of us have become used to video communication for work, school and even play during the pandemic. Behind face-to-face, it’s become our second-best connection to peers, family, friends—and brands. A Sprout Social study shows 70 percent of...
AI Marketing

When Will AI Replace Your Marketing Firm?

Posted On: September 15,2022 by: Kristine Jacobson
Over the past 100 years, our expectations for artificial intelligence (AI) have largely been shaped by Hollywood films and TV shows. Whether we represent futuristic AI as a threat to the human race or as benevolent servants, most people have...
Inbound 2022

Boston Bound for Inbound 2022?

Posted On: August 19,2022 by: Kristine Jacobson
INBOUND 22 is back and we are excited to attend in-person, in Boston for the first time in 3 years. INBOUND is an annual marketing event, that unites thought leaders, agencies, and marketing professionals from across the world on all things inbound...

Hiring a Fractional Chief Marketing Officer (CMO)

Posted On: March 07,2022 by: Kristine Jacobson
If you’re at a critical point in your business where you need to grow, hiring a fractional Chief Marketing Officer (CMO) provides you with the insights and security that an experienced executive can bring while reducing your financial burden....
digital marketing tech trends

How Digital Marketing Trends and Strategies Are Advancing with New Technology in 2022

Posted On: January 18,2022 by: Kristine Jacobson
According to writer and biographer Walter Isaacson, Steve Jobs was a fan of Bob Dylan’s classic song “The Times They Are a-Changin’”. That should come as no surprise: Jobs understood the changing times he was living through, and helped to usher them...

Using Your Company Values to Align and Connect With Your Audience

Posted On: December 21,2021 by: Kristine Jacobson
Everyone has values or core beliefs that drive the way they do just about everything. Every company has core values that define the soul of your organization — whether or not you make a point to publish them. However, if you haven’t taken the time...

Vanity Metrics vs Value Metrics for Measuring ROI

Posted On: August 18,2021 by: Kristine Jacobson
In a world where “going viral” can be a good thing, it’s important to remember that a piece of content receiving a large number of likes and shares on social media isn’t necessarily going to bring you anything but an ego boost and a flash of fame.
business strategy, mobile strategy

Be Smart with Your Smartphone: Prevent Workplace Malware

Posted On: July 25,2021 by: Kristine Jacobson
Remote work has seen substantial growth around the world – making our mobile devices vital for day-to-day operations. Additionally, it is more common for employers to allow the use of personal devices on the job, opening the workplace up to threats...