Convey It!

The Death of SEO: How Marketers Should Prepare for a Humanized Web

Posted On: March 26,2020 by: Kristine Jacobson

 

Marketers Wary of TikTok Should Keep an Eye on Byte, Vine’s Long - Awaited Successor

Posted On: February 25,2020 by: Kristine Jacobson

Last year, we told marketers that micro-social platform TikTok was likely to be a goldmine for marketers after its monetization features went live – and we were right. Throughout 2019, brands sponsored influential TikTok creators to reach a young...

Google’s Cookieless Update What it Is, and What it Means for Marketers

Google’s Cookieless Update: What it Means for Marketers

Posted On: January 18,2020 by: Kristine Jacobson

The advertising community has been in a commotion this week, following a momentous announcement from Google on Tuesday: within two years, the Chrome web browser will no longer support third-party cookies, spelling an end to programmatic...

The Evil Empire of E-Commerce: How to Beat Amazon in 2020

Posted On: January 09,2020 by: Kristine Jacobson
5 Ways to Create Engaging Content for Your Brand

2020 is finally here, and with the arrival of a new decade, we fondly reflect on all that the end of 2019 brought with it: the final Star Wars film premiered – for instance – filling theaters...

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Reaching the Top Page in 2020: 5 Competitive SEO Tactics

Posted On: December 19,2019 by: Kristine Jacobson

Ahead of New Year’s 2020, search engines are still the most common way for new prospects to connect with a business. According to one study, organic search accounts for 53% of traffic across the Internet, raking in page views, leads and...

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How to Build a Disruptive Multi-Channel Marketing Campaign

Posted On: December 05,2019 by: Kristine Jacobson

“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of...

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Holiday Marketing Tips: How to Stand Out from The Competition

Posted On: November 29,2019 by: Kristine Jacobson

The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant...

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How to Write a Killer Email Headline: 7 Data-Backed Tips

Posted On: November 21,2019 by: Kristine Jacobson

Online marketing has changed a lot over the years, but one rule has remained constant: email is a great way to stay in touch. In 2019, over 3.9 billion people use their email accounts on a regular basis, and that makes it more reliable than any...

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The Nash Equilibrium: A Formula for Managing Social Media Competition

Posted On: November 15,2019 by: Kristine Jacobson

America’s food brands have earned a reputation for back-and-forth banter on social media. Whether its Burger King and McDonalds, Popeyes and Chick-fil-A or Pepsi and Coca-Cola, the bored social media managers at these billion-dollar corporations...

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Website Design - Choosing Colors for Your Website

Posted On: November 07,2019 by: Kristine Jacobson

Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.