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5 Steps to Recover from Negative Media Attention and Redeem Your Brand

Posted On: September 06,2019 by: Kristine Jacobson

In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...

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It's Popular to Hate Influencers, But This is Why You Shouldn't

Posted On: August 29,2019 by: Kristine Jacobson

Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other...

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Why Your Brand’s Voice Matters, and How to Develop One

Posted On: August 22,2019 by: Kristine Jacobson

Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice”...

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User Generated Content: How to Turn Users into Brand Advocates

Posted On: August 15,2019 by: Kristine Jacobson

Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...

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Accelerated Mobile Pages: What they Are, and How to Use Them

Posted On: August 08,2019 by: Kristine Jacobson

This February marked the three-year anniversary of Google AMP, a framework for mobile-formatted websites. In 2017, less than a million domains used AMP pages: since then, that number has climbed to 31 million. Should you join the bandwagon?

To...

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Nine Elements of An Impactful Social Media Post

Posted On: July 25,2019 by: Kristine Jacobson

So you have a website, a social media account, and followers - congratulations! These are two of the most important elements in an online marketing strategy. However, all that time you spend writing and scheduling posts won’t make a difference ...

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Ad Saturation, Ad Fatigue, and How to Target Without Over-Targeting

Posted On: July 18,2019 by: Kristine Jacobson

If you've ever felt that an ad follows you around no matter where you go online, you're not alone: effective frequency has long taught marketers that in order to win their business, consumers must be exposed to the same message several times over.

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What Happens When Your Data is Breached: Darknet Markets Explained

Posted On: July 12,2019 by: Kristine Jacobson

When it comes to data breaches, nobody bears the brunt like online businesses. While 46% of Americans have fallen victim to credit card fraud within the past five years, fraudulent purchases can be reported to the credit card company which will...

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The Social Media Minefield: How to Stay Relevant Without Starting Controversy

Posted On: July 03,2019 by: Kristine Jacobson

On social media, brands are subject to scrutiny that can breed disaster. By now, we’re used to it: every few months, a large corporation sends out a Tweet, Facebook post or advertisement that creates a magnificent firestorm of criticism and...

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Say Goodbye to the Town Square: The Future of Facebook for Marketers

Posted On: June 27,2019 by: Kristine Jacobson

The past few years have not been kind to Facebook. Since 2016, the company has been embroiled in political controversy, lawsuits and criticism for its data privacy practices. Now – in spite of efforts to save a sinking ship – the social network...