Convey It!

How to Make Websites Millennial-Friendly

Posted On: May 15,2020 by: Kristine Jacobson

Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online

Photobombers Step Aside, Zoombombing is the Newest "Trend" to Hit

Posted On: April 03,2020 by: Kristine Jacobson

Unlike photobombing, which is usually lighthearted and fun, hackers who Zoombomb your video conference are typically more malicious. So, if you've been hit by a Zoombomber, you're far from alone!

Google Has Changed the Way Snippets Work, and Marketers Are Worried: What Should You Do?

Posted On: April 03,2020 by: Kristine Jacobson

Last week, Google's Dan Sullivan made an announcement on Twitter that has the online marketing world in a buzz. Ever since the company released search snippets – specially formatted informational tidbits shown to users who are searching for a...

The Death of SEO: How Marketers Should Prepare for a Humanized Web

Posted On: March 26,2020 by: Kristine Jacobson

 

Marketers Wary of TikTok Should Keep an Eye on Byte, Vine’s Long - Awaited Successor

Posted On: February 25,2020 by: Kristine Jacobson

Last year, we told marketers that micro-social platform TikTok was likely to be a goldmine for marketers after its monetization features went live – and we were right. Throughout 2019, brands sponsored influential TikTok creators to reach a young...

Google’s Cookieless Update What it Is, and What it Means for Marketers

Google’s Cookieless Update: What it Means for Marketers

Posted On: January 18,2020 by: Kristine Jacobson

The advertising community has been in a commotion this week, following a momentous announcement from Google on Tuesday: within two years, the Chrome web browser will no longer support third-party cookies, spelling an end to programmatic...

The Evil Empire of E-Commerce: How to Beat Amazon in 2020

Posted On: January 09,2020 by: Kristine Jacobson
5 Ways to Create Engaging Content for Your Brand

2020 is finally here, and with the arrival of a new decade, we fondly reflect on all that the end of 2019 brought with it: the final Star Wars film premiered – for instance – filling theaters...

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Reaching the Top Page in 2020: 5 Competitive SEO Tactics

Posted On: December 19,2019 by: Kristine Jacobson

Ahead of New Year’s 2020, search engines are still the most common way for new prospects to connect with a business. According to one study, organic search accounts for 53% of traffic across the Internet, raking in page views, leads and...

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How to Build a Disruptive Multi-Channel Marketing Campaign

Posted On: December 05,2019 by: Kristine Jacobson

“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of...

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Holiday Marketing Tips: How to Stand Out from The Competition

Posted On: November 29,2019 by: Kristine Jacobson

The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant...