This February marked the three-year anniversary of Google AMP, a framework for mobile-formatted websites. In 2017, less than a million domains used AMP pages: since then, that number has climbed to 31 million. Should you join the bandwagon?

To...

So you have a website, a social media account, and followers - congratulations! These are two of the most important elements in an online marketing strategy. However, all that time you spend writing and scheduling posts won’t make a difference ...

If you've ever felt that an ad follows you around no matter where you go online, you're not alone: effective frequency has long taught marketers that in order to win their business, consumers must be exposed to the same message several times over.

When it comes to data breaches, nobody bears the brunt like online businesses. While 46% of Americans have fallen victim to credit card fraud within the past five years, fraudulent purchases can be reported to the credit card company which will...

On social media, brands are subject to scrutiny that can breed disaster. By now, we’re used to it: every few months, a large corporation sends out a Tweet, Facebook post or advertisement that creates a magnificent firestorm of criticism and...

The past few years have not been kind to Facebook. Since 2016, the company has been embroiled in political controversy, lawsuits and criticism for its data privacy practices. Now – in spite of efforts to save a sinking ship – the social network...

Every marketer understands - or every marketer should understand - how important websites are for business. A brand's website is the pillar of its identity online, and - for many prospects - a first introduction to the business and its products.

In 2019, the millennials are all grown up. And even though they suffered from a PR problem blaming them for everything from dating problems to the death of napkins, they’ve figured it out: now millennials are wealthy, educated and integrated into...

In stories, robots are often the bad guys. But let's be honest: they don't deserve that reputation. All things being equal, bots have made the world a better place, from building cars, to cleaning waste and helping doctors with surgery. Now bots...

On a surface level, the term “user experience” (UX) is self-explanatory: it refers to the way a user feels when interacting with a business and its products.