15 Questions to Ask When Building a Buyer Persona
Posted On: March 21,2023 by: Kristine Jacobson
A marketer’s dream is knowing exactly who they are trying to reach with their efforts in the most effective way possible. This is possible by building buyer personas. An ideal buyer persona will turn faceless customer data into 3D human...
5 Ways to Fuel Your Inbound Strategy
Posted On: February 24,2023 by: Kristine Jacobson
When content marketing works well, the target audience receives valuable resources to help them solve specific issues. It’s an “offer—give—and done” situation. Great for the audience and brand awareness—not so great if you are trying to build and...
Translating Tech Talk to a Target Audience
Posted On: February 16,2023 by: Kristine Jacobson
When you have a highly technical product, service, or passion, it can be easy to forget that the language you use to describe it is unfamiliar or difficult to comprehend for others. And if your audience doesn’t understand what you are trying to...
Thoughts Not Bots: Use Thought Leadership to Humanize Your Brand
Posted On: December 07,2022 by: Kristine Jacobson
Thought leadership campaigns are incredibly beneficial for a brand when its leaders can be convinced of the ROI. And it’s not only the ROI they are concerned with. They need to know that being vulnerable and going public with their insights is...
Attract Your Ideal Capital Investors with the Right Marketing Strategy
Posted On: November 22,2022 by: Kristine Jacobson
When a business is eager for continued growth but needs outside funding to achieve it, it’s time for a marketing strategy that will attract the ideal capital investors.
Short-Form Videos are the New Long-Game for Marketers
Posted On: September 23,2022 by: Kristine Jacobson
Most of us have become used to video communication for work, school and even play during the pandemic. Behind face-to-face, it’s become our second-best connection to peers, family, friends—and brands. A Sprout Social study shows 70 percent of...
When Will AI Replace Your Marketing Firm?
Posted On: September 15,2022 by: Kristine Jacobson
Over the past 100 years, our expectations for artificial intelligence (AI) have largely been shaped by Hollywood films and TV shows. Whether we represent futuristic AI as a threat to the human race or as benevolent servants, most people have...
Boston Bound for Inbound 2022?
Posted On: August 19,2022 by: Kristine Jacobson
INBOUND 22 is back and we are excited to attend in-person, in Boston for the first time in 3 years. INBOUND is an annual marketing event, that unites thought leaders, agencies, and marketing professionals from across the world on all things inbound...
Cringeworthy Phrases Marketers Hate To Hear
Posted On: July 29,2022 by: Kristine Jacobson
Seasoned marketers will relate: we’ve gathered phrases about marketing we hear often that just make us cringe. We know it can’t be helped—especially for clients and industry newbies—so we hide the cringe on the inside. They’ll learn, and one day,...
Avoid Hiring Scammers Who Fake It 'til They Make It
Posted On: June 01,2022 by: Kristine Jacobson
From small businesses to large corporations, hiring is top-of-mind in the era of “The Great Resignation.” Virtual interviews for both in-office and remote workers are becoming the norm – which unfortunately opens opportunities for scammers to take...