The advertising community has been in a commotion this week, following a momentous announcement from Google on Tuesday: within two years, the Chrome web browser will no longer support third-party cookies, spelling an end to programmatic...

2020 is finally here, and with the arrival of a new decade, we fondly reflect on all that the end of 2019 brought with it: the final Star Wars film premiered – for instance – filling theaters...

Ahead of New Year’s 2020, search engines are still the most common way for new prospects to connect with a business. According to one study, organic search accounts for 53% of traffic across the Internet, raking in page views, leads and...

“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of...

The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant...

Online marketing has changed a lot over the years, but one rule has remained constant: email is a great way to stay in touch. In 2019, over 3.9 billion people use their email accounts on a regular basis, and that makes it more reliable than any...

America’s food brands have earned a reputation for back-and-forth banter on social media. Whether its Burger King and McDonalds, Popeyes and Chick-fil-A or Pepsi and Coca-Cola, the bored social media managers at these billion-dollar corporations...

Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.

The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...

Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their...