Every January, businesses do the same thing: They promise to “post more,” “fix SEO,” and “try something new on social.”
But by February, they’re exhausted and nothing meaningful has changed.
The smarter way to approach 2026 isn’t with more marketing activity. It’s with marketing resolutions on how you show up, where you focus, and what you stop doing.
The 2026 trend: Social platforms are rewarding signals, not schedules. Saves, shares, DMs, and meaningful comments matter far more than frequency or follower count. Brands that feel human outperform brands that feel “optimized.”
What this means: You don’t need to be everywhere. You need to be felt somewhere.
Pro Tip: Before posting, ask: Would someone send this to a colleague or friend? If the answer is no, don’t publish it yet.
Example: Instead of “3 tips for X,” post a single, opinionated insight you’d actually say in a client meeting, and invite conversation, not clicks.
The 2026 trend: SEO is no longer about ranking for isolated keywords. It’s about answering real, nuanced questions, especially as AI-powered search summaries become the front door to discovery.
What this means: Your best-performing content will sound less like marketing and more like a knowledgeable human explaining something clearly.
Pro Tip: Turn one service page into three supporting articles that answer:
Example: Instead of “2026 Marketing Services,” publish “What Most Companies Get Wrong About Marketing Budgets and How to Fix It.”
The 2026 trend: High-performing brands are moving away from constant production and toward content ecosystems- one strong idea expressed across multiple formats.
What this means: One thoughtful piece can fuel weeks of marketing if it’s built with intention.
Pro Tip: Every long-form asset should answer three questions:
Example: A single thought-leadership article becomes:
The 2026 trend: In a sea of polished digital content, unexpected physical and experiential moments stand out. Guerrilla marketing is less about stunts and more about surprise and relevance.
What this means: You don’t need a massive budget; just a strong point of view and good timing.
Pro Tip: If your idea feels slightly uncomfortable to propose in a meeting, you’re probably close to something memorable.
Example: Send a handwritten note or unexpected gift to 20 dream clients tied directly to a problem you solve with no pitch attached.
The 2026 trend: AI, automation, and new platforms will keep coming. The companies that win won’t be the ones who adopt everything, they are the ones who know why they’re adopting anything at all.
What this means: Clarity beats capability.
Pro Tip: Before adding a new tool, write down:
Example: If a new platform doesn’t improve clarity, confidence, or connection, skip it.
The Real Resolution for 2026
The real resolution for 2026 is clarity not louder marketing or more tools. Choose fewer platforms but showing up with stronger signals. Trade keyword obsession for real answers, content volume for meaning, polish for personality, and trend-chasing for thoughtful strategy.
If your 2026 marketing resolution is to stop guessing and start building with purpose, let’s talk. At Conveyance Marketing Group, we help leadership teams turn strategy into signal so every channel, piece of content, and campaign works together instead of competing for attention.