The Internet Is a Zoo: The Ideal Length of Everything Online
Posted On: March 28,2016 by: Kristine Jacobson
We get questions about social media, hashtags, email, blogging, and domain names all the time ... how long, how often, when, why, which platform is best. We are active SumAll clients and came across this handy infographic (printable too!) that...
Content Marketing: Bringing Marketing Back to its Core
Posted On: March 23,2016 by: Kristine Jacobson
An educated consumer is a better consumer. Content marketing is a hot term in the marketing world right now. Although it isn’t a new invention, it’s a new way of looking at marketing strategy as a whole. It’s the act of educating your target...
Content Management Strategy Courtesy of Ben Franklin
Posted On: March 18,2016 by: Kristine Jacobson
Words are more strategic. Words are more effective. Words persuade. I came across a quote the other day that I haven’t seen in a while. It’s from Benjamin Franklin, one of our Founding Fathers and an indisputably brilliant man.
Web Branding: The Benefits of Top-Level Domains
Posted On: March 10,2016 by: Kristine Jacobson
Be one-step ahead of your competition when the new domain names catch on Within the past two years, ICANN (the Internet Corporation for Assigned Names and Numbers) has released more than 1,000 Top-Level Domains – TLDs for short. A TLD is simply a...
Using Web Design to Brand Your Small Business
Posted On: March 04,2016 by: Kristine Jacobson
A cohesive website design is crucial to branding The needs of small businesses are no different than those of larger corporations. Small businesses need to establish their brands in the marketplace just as much as the big guys, if not more. When you...