
Product Marketing: Creative Ways to Sell
Posted On: June 17,2016 by:
Kristine Jacobson
Showing your audience why your product is better and how it fits into their lives takes a lot of skill. Selling a product is challenging and presents unique hurdles. Consumers seek reviews and referrals, align themselves with certain brands, and are...

Don't Get Ubered - Have a Strategic Vision
Posted On: June 10,2016 by:
Kristine Jacobson
Just like Google made its way into our lexicon as a verb, Uber is now doing the same thing. Companies have a fear of being "Ubered" – or blindsided by a marketplace disruptor. There are ways you can prepare your business for something of this...