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Conversational Hearts - 2181

Marketing and PR Trends for 2019: Giving Your Customers All The Feels

Posted On: November 29,2018 by: Kristine Jacobson
It may be hard to believe it, but 2018 is almost gone. It’s time to gather data, contemplate your strengths and weaknesses, and make the marketing and public relations (PR) decisions that will set your business up for success in the new year.
Distribute Your Content Extend Your Brand

10 Ways to Distribute Your Content and Extend Your Brand

Posted On: November 20,2018 by: Kristine Jacobson
The majority of modern brands recognize the importance of maintaining a social media presence to distribute and share content hosted on their own sites. But while this is important and necessary, there are many other distribution channels that...
Inbound Marketing Lead Generation

What is Lead Generation?

Posted On: November 15,2018 by: Kristine Jacobson
In order for your business to thrive, you need to attract interested strangers and turn them into loyal customers. This is where your company puts lead generation into play. Lead generation is the process of converting those strangers into potential...
Engaging with Twitter

Starting Out on Twitter: A Cheat Sheet for Businesses

Posted On: November 08,2018 by: Kristine Jacobson
For the last decade, Twitter has transformed from a social network oriented around brief and frequent updates into a buzzing hive where users keep up with their favorite influencers, celebrities, public figures and brands. With 335 million monthly...

Not Your Father's PR Part 2: Tips for harnessing PR's Potential

Posted On: November 01,2018 by: Kristine Jacobson
In our last blog in this series, we talked about how social media has transformed Public Relations (PR) as we once knew it. Social media has, in fact, become so intrinsically entwined with PR that it has become nearly impossible to separate the two....