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Say Goodbye to the Town Square: The Future of Facebook for Marketers

Posted On: June 27,2019 by: Kristine Jacobson

The past few years have not been kind to Facebook. Since 2016, the company has been embroiled in political controversy, lawsuits and criticism for its data privacy practices. Now – in spite of efforts to save a sinking ship – the social network...

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How to Create the Perfect Website With A/B Testing

Posted On: June 20,2019 by: Kristine Jacobson

Every marketer understands - or every marketer should understand - how important websites are for business. A brand's website is the pillar of its identity online, and - for many prospects - a first introduction to the business and its products.

 

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Marketing to Gen-Z: What it Takes, and How to Do It

Posted On: June 13,2019 by: Kristine Jacobson

In 2019, the millennials are all grown up. And even though they suffered from a PR problem blaming them for everything from dating problems to the death of napkins, they’ve figured it out: now millennials are wealthyeducated and integrated into...

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AI-Powered Bots are Changing Business: Here's How to Use Them

Posted On: June 06,2019 by: Kristine Jacobson

In stories, robots are often the bad guys. But let's be honest: they don't deserve that reputation. All things being equal, bots have made the world a better place, from building cars, to cleaning waste and helping doctors with surgery. Now bots...