Does Your Business Really Need a Mobile App? (Probably Not)
Posted On: October 31,2019 by:
Kristine Jacobson
The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...
Customer Data Platforms: What Are They, and Are They Worth it?
Posted On: October 24,2019 by:
Kristine Jacobson
Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their organization....
How Small Businesses Can Harness the Power of Big Data to Generate Sales
Posted On: October 17,2019 by:
Kristine Jacobson
Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...
7 AI-Powered Tools to Grow Your Business Right Now
Posted On: October 10,2019 by:
Kristine Jacobson
Like most emerging technologies, artificial intelligence (AI) is caught up in a hype cycle surrounded by sensationalized coverage and unrealistic expectations. For the moment, robots can’t talk like human beings and a super-intelligent computer...
The State of Robo-Writing: Why AI Can Help with Content Creation, But Can’t Take Over (Yet)
Posted On: October 03,2019 by:
Kristine Jacobson
Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being, and...
