Convey It!

Kristine Jacobson

Kristine Jacobson
Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.
Find me on:

Recent Posts

CMG116

Website Design - Choosing Colors for Your Website

Posted On: November 07,2019 by: Kristine Jacobson
Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.
cmg1030

Does Your Business Really Need a Mobile App? (Probably Not)

Posted On: October 31,2019 by: Kristine Jacobson
The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...
cmg1023

Customer Data Platforms: What Are They, and Are They Worth it?

Posted On: October 24,2019 by: Kristine Jacobson
Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their organization....
1016cmg

How Small Businesses Can Harness the Power of Big Data to Generate Sales

Posted On: October 17,2019 by: Kristine Jacobson
Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...
101019 cmg-1

7 AI-Powered Tools to Grow Your Business Right Now

Posted On: October 10,2019 by: Kristine Jacobson
Like most emerging technologies, artificial intelligence (AI) is caught up in a hype cycle surrounded by sensationalized coverage and unrealistic expectations. For the moment, robots can’t talk like human beings and a super-intelligent computer...
CMG103

The State of Robo-Writing: Why AI Can Help with Content Creation, But Can’t Take Over (Yet)

Posted On: October 03,2019 by: Kristine Jacobson
Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being, and...
cmg919

Making Good Investments: How to Notice Sensationalism and Avoid the Hype Train

Posted On: September 19,2019 by: Kristine Jacobson
In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge to...
20190906

5 Steps to Recover from Negative Media Attention and Redeem Your Brand

Posted On: September 06,2019 by: Kristine Jacobson
In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...
cmg1

It's Popular to Hate Influencers, But This is Why You Shouldn't

Posted On: August 29,2019 by: Kristine Jacobson
Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other legitimate...
20190822

Why Your Brand’s Voice Matters, and How to Develop One

Posted On: August 22,2019 by: Kristine Jacobson
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is...