Kristine Jacobson
Recent Posts
Graphic Design Trends for 2016
Posted On: April 25,2016 by:
Kristine Jacobson
A Tale of Polar Opposites The graphic design trends that we are seeing in 2016, are a tale of polar opposites. It’s illustration versus realism, and minimal versus bold. Here are Conveyance’s top ten graphic design trends to watch for 2016:
Target Market Analysis - Know Your Generation
Posted On: April 21,2016 by:
Kristine Jacobson
Baby Boomers • GenXers • Millennials • DIY When you are trying to market to new clients, it’s important to meet your target audience on their own terms. If you don’t approach your clients and prospects in a way that they can appreciate and digest,...
Conveyance Logo Creation Process
Posted On: April 15,2016 by:
Kristine Jacobson
We take the branding principles of consistency, differentiation, and customer focus to heart Creating a logo takes a lot of planning and creativity. At Conveyance, our logo creation process is all about capturing the essence of a client. Branding...
The 7 Habits of Effective Social Media Marketing
Posted On: April 10,2016 by:
Kristine Jacobson
We’ve all heard of The 7 Habits of Highly Effective People by Stephen Covey. You can find 7 Habits of Happy Kids, 7 Habits of Successful Entrepreneurs, and 7 Habits of Successful Pirates if you do a simple Google search.
The Internet Is a Zoo: The Ideal Length of Everything Online
Posted On: March 28,2016 by:
Kristine Jacobson
We get questions about social media, hashtags, email, blogging, and domain names all the time ... how long, how often, when, why, which platform is best. We are active SumAll clients and came across this handy infographic (printable too!) that...
Content Marketing: Bringing Marketing Back to its Core
Posted On: March 23,2016 by:
Kristine Jacobson
An educated consumer is a better consumer. Content marketing is a hot term in the marketing world right now. Although it isn’t a new invention, it’s a new way of looking at marketing strategy as a whole. It’s the act of educating your target...
Content Management Strategy Courtesy of Ben Franklin
Posted On: March 18,2016 by:
Kristine Jacobson
Words are more strategic. Words are more effective. Words persuade. I came across a quote the other day that I haven’t seen in a while. It’s from Benjamin Franklin, one of our Founding Fathers and an indisputably brilliant man.
Web Branding: The Benefits of Top-Level Domains
Posted On: March 10,2016 by:
Kristine Jacobson
Be one-step ahead of your competition when the new domain names catch on Within the past two years, ICANN (the Internet Corporation for Assigned Names and Numbers) has released more than 1,000 Top-Level Domains – TLDs for short. A TLD is simply a...
Using Web Design to Brand Your Small Business
Posted On: March 04,2016 by:
Kristine Jacobson
A cohesive website design is crucial to branding The needs of small businesses are no different than those of larger corporations. Small businesses need to establish their brands in the marketplace just as much as the big guys, if not more. When you...
