Five Web Design Tips for Content Marketers
Posted On: December 06,2018 by:
Kristine Jacobson
If you've ever wondered how many websites exist, the truth is frightening: as of 2018, there are so many registered domains, sites and landing pages that it's impossible to know how many there really are. Furthermore, at least 3 million blog posts...
Marketing and PR Trends for 2019: Giving Your Customers All The Feels
Posted On: November 29,2018 by:
Kristine Jacobson
It may be hard to believe it, but 2018 is almost gone. It’s time to gather data, contemplate your strengths and weaknesses, and make the marketing and public relations (PR) decisions that will set your business up for success in the new year.
10 Ways to Distribute Your Content and Extend Your Brand
Posted On: November 20,2018 by:
Kristine Jacobson
The majority of modern brands recognize the importance of maintaining a social media presence to distribute and share content hosted on their own sites. But while this is important and necessary, there are many other distribution channels that...
What is Lead Generation?
Posted On: November 15,2018 by:
Kristine Jacobson
In order for your business to thrive, you need to attract interested strangers and turn them into loyal customers. This is where your company puts lead generation into play. Lead generation is the process of converting those strangers into potential...
Starting Out on Twitter: A Cheat Sheet for Businesses
Posted On: November 08,2018 by:
Kristine Jacobson
For the last decade, Twitter has transformed from a social network oriented around brief and frequent updates into a buzzing hive where users keep up with their favorite influencers, celebrities, public figures and brands. With 335 million monthly...
Not Your Father's PR Part 2: Tips for harnessing PR's Potential
Posted On: November 01,2018 by:
Kristine Jacobson
In our last blog in this series, we talked about how social media has transformed Public Relations (PR) as we once knew it. Social media has, in fact, become so intrinsically entwined with PR that it has become nearly impossible to separate the two....
The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y
Posted On: October 25,2018 by:
Kristine Jacobson
The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20- and 30-somethings is about to hit its best years when it comes to...
Not Your Father's PR
Posted On: October 18,2018 by:
Kristine Jacobson
Part 1: The Demise of the Middleman Public Relations (PR) – as we once knew it – is barely recognizable today. PR professionals have more power than ever before, interacting directly with the people they have always tried so desperately to reach....
How the 70/20/10 Rule Can Improve Your Online Presence
Posted On: October 11,2018 by:
Kristine Jacobson
Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level – right...
Inbound Marketing 101
Posted On: October 04,2018 by:
Kristine Jacobson
Are you ready for the new trend in marketing? To be honest, there appears to be a new one every week; we all live and die by the latest and greatest. This “trend” however, is one that really SHOULD be pulling your focus: Inbound Marketing. To be...
