Convey It!

Brand Basics - Know Who You Are

Brand Basics for Beginners: Development, Strategy and Personality

Posted On: November 14,2020 by: Kristine Jacobson
Finding your voice, knowing your strengths, and outlining your goals are all crucial to brand development and knowing who you are as a business. We live in a world of judgement: it’s human nature. We size up every business we come across and decide...

The Key to Managing Client Expectations: Communicate KPIs

Posted On: January 31,2019 by: Kristine Jacobson
Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they...
Visual Search Benefits

Visual Search is Beating Voice Search and Here's How to Prepare

Posted On: January 17,2019 by: Kristine Jacobson
It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?
Distribute Your Content Extend Your Brand

10 Ways to Distribute Your Content and Extend Your Brand

Posted On: November 20,2018 by: Kristine Jacobson
The majority of modern brands recognize the importance of maintaining a social media presence to distribute and share content hosted on their own sites. But while this is important and necessary, there are many other distribution channels that...
Website Design Tarteting Millennial

The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

Posted On: October 25,2018 by: Kristine Jacobson
The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20- and 30-somethings is about to hit its best years when it comes to...
Reddit for Marketing

How the 70/20/10 Rule Can Improve Your Online Presence

Posted On: October 11,2018 by: Kristine Jacobson
Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level – right...

Marketing Strategy 101: Define Your “Why”

Posted On: August 22,2018 by: Kristine Jacobson
There are all sorts of books out there right now about finding your “why.” They each take you on an introspective journey, walking you through a myriad of steps to define your purpose for existence - as an individual, a business, a community.

Welcome to the Real World, College Student!

Posted On: August 15,2018 by: Kristine Jacobson
Now, Go Get Yourself a Headshot

Jump Into the Kaleidoscope World of Instagram with a Canva Parachute

Posted On: July 26,2018 by: Kristine Jacobson
The backbone of Instagram is color. The social media platform is expressly designed to appeal directly to your cerebral cortex. As a marketing tool it can be one of the most effective ways to reach your audience quickly and impact-fully, relying on...

Business Card Dos and Don’ts

Posted On: July 23,2018 by: Kristine Jacobson
Your business card is the tool that will attract customers and get them to contact your business. For it to serve its function, it needs to be designed properly and not get lost amongst other business cards. Your business card is a representation of...