Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
Tips for Creating a Successful Crowdfunding Campaign
Posted On: March 09,2018 by:
Kristine Jacobson
Crowdfunding has become a major consideration for entrepreneurs and start-ups looking for project funding. Kickstarter, IndieGoGo, and Patreon are just some of the big names available to those looking to fund rather than bootstrap a new product,...
Leadership Tips for Small Businesses
Posted On: February 09,2018 by:
Kristine Jacobson
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” - Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more...
Raising Money for Your Business
Posted On: December 08,2017 by:
Kristine Jacobson
We can guide you through the fundraising process and supply you with the marketing support that you need to sell your idea. Raising money to get an idea off the ground can be both exhilarating and frustrating. Whether you are a tech startup looking...
How Do Your Customers and Prospects Really See You?
Posted On: August 25,2017 by:
Kristine Jacobson
Know What's Working and What's Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a...
Reputation Management and Social Media
Posted On: July 28,2017 by:
Kristine Jacobson
The right social media strategy manages your online reputation. I recently came across a quote from Steve Dorfman, Founder of Driven to Excel, a company that helps businesses improve their customer experience. It said, “You can either affect your...
The Benefits of an SBA Certification
Posted On: February 06,2017 by:
Kristine Jacobson
The Different SBA Certification There are several programs offered by the Small Business Administration (SBA) that can be advantageous to your business – if you qualify. The programs center around socially and economically disadvantaged business...
Event Promotion and Strategy Part 2: Customer Appreciation Events
Posted On: September 09,2016 by:
Kristine Jacobson
Why hold a Customer Appreciation Event? Customer Appreciation Events are a fantastic way to retain business, impress new clients, and thank loyal customers. Just like other marketing events, a successful appreciation party requires smart planning...
Event Promotion and Strategy Part 1: Trade Shows
Posted On: September 02,2016 by:
Kristine Jacobson
Trade shows are an excellent way to market your business. Why trade shows?
Beating the SEO Plateau, Part 2: Audience
Posted On: July 29,2016 by:
Kristine Jacobson
Augmenting your Audience In our last blog, we talked about how content is key to getting over the dreaded SEO Plateau. By personalizing it and distributing it in different ways, you will be able to reach a broader audience. It's imperative to grow...
