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Website Mistakes to Avoid

8 Web-Design Mistakes to Avoid in 2019

Posted On: January 24,2019 by: Kristine Jacobson
It is difficult to overstate the importance of a well-designed website for modern businesses. Depending on market and product, a homepage may be the most valuable asset that some brands possess. Forming the cornerstone of an inbound marketing...
Visual Search Benefits

Visual Search is Beating Voice Search and Here's How to Prepare

Posted On: January 17,2019 by: Kristine Jacobson
It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?
2019 Web Tips

Five Web Design Tips for Content Marketers

Posted On: December 06,2018 by: Kristine Jacobson
If you've ever wondered how many websites exist, the truth is frightening: as of 2018, there are so many registered domains, sites and landing pages that it's impossible to know how many there really are. Furthermore, at least 3 million blog posts...
Inbound Marketing Lead Generation

What is Lead Generation?

Posted On: November 15,2018 by: Kristine Jacobson
In order for your business to thrive, you need to attract interested strangers and turn them into loyal customers. This is where your company puts lead generation into play. Lead generation is the process of converting those strangers into potential...
Website Design Tarteting Millennial

The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

Posted On: October 25,2018 by: Kristine Jacobson
The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20- and 30-somethings is about to hit its best years when it comes to...
Reddit for Marketing

How the 70/20/10 Rule Can Improve Your Online Presence

Posted On: October 11,2018 by: Kristine Jacobson
Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level – right...
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Choosing Colors for Your Website Branding

Posted On: July 12,2018 by: Kristine Jacobson
We recently held a strategy meeting with a new client and in the course of discussing their marketing needs, we found ourselves talking about the “feel” of their business, and how we could communicate this in their new website design through the...
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Web Development Tip: How to Write an About Us Page that Matters

Posted On: June 22,2018 by: Kristine Jacobson
Your About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone that is often the trademark of the “About Us” page can make you sound stiff and “safe” and...
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Website About Us Page: How to Write One that Matters

Posted On: April 06,2018 by: Kristine Jacobson
Your website About Us page should not be an afterthought. It should be your marquee. Your website About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone...
Website Design Strategy- Above the Fold

Website Design Strategy: Above the Fold

Posted On: February 16,2018 by: Kristine Jacobson
Why Should Above the Fold Matter in Your Website Design Strategy There’s always a lot of back-and-forth between marketing companies in regards to the importance of having items – especially calls-to-action – above the fold when talking website...