--- title: 2017 Instagram Marketing Trends You Need to Know description: Instagram is a mecca for visual storytelling, it presents a prime opportunity to market your business. A lot of changes are in store for 2017. --- [![Logo](https://blog.conveyancemarketinggroup.com/hubfs/Social%20Media/conveyance%20logos/Conveyance%20Marketing%20Group.png)](https://conveyancemarketinggroup.com/) - [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo) - [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services) - [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy) - Resources - [Blog](https://blog.conveyancemarketinggroup.com) - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022) - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog) - [About CMG](https://conveyancemarketinggroup.com/about-us) [![Logo](https://blog.conveyancemarketinggroup.com/hubfs/Social%20Media/conveyance%20logos/Conveyance%20Marketing%20Group.png)](https://blog.conveyancemarketinggroup.com/) - [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo) - [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services) - [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy) - Resources - [Blog](https://blog.conveyancemarketinggroup.com) - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022) - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog) - [About CMG](https://conveyancemarketinggroup.com/about-us) 12-23-2016 / Kristine Jacobson 2017 Instagram Marketing Trends You Need to Know ## Instagram is capturing and sharing the world's moments ... are you onboard? When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg must be pretty amused. When he bought the fledgling company, it boasted approximately 30 million users. As we closed out 2016, it had hit over 500 million – and it's still growing. Instagram is a mecca for visual storytelling, it presents a prime opportunity to market yourself and your business. Just like any [social media](https://www.conveyancemarketinggroup.com/home-page/social-media-marketing/), it is changing rapidly to meet market demands. You have to stay on top of trends and have a solid strategy in place if you want to use it successfully. ## 2017 Instagram Trends to Watch With a little planning and a lot of watching, Instagram can become a powerful part of your social media arsenal in 2017. Track user engagement – not just likes – to see what works and what doesn’t. Set a visual theme for your business, take advantage of Stories, and be prepared to make some videos. This year is the year to engage your customers, and Instagram is giving you just the right platform to do it. Share this ### Ready to get started? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. [![Conveyance Logo](https://blog.conveyancemarketinggroup.com/hubfs/Conveyance%20Logo.png)](https://blog.conveyancemarketinggroup.com/) [![facebook-app-symbol](https://blog.conveyancemarketinggroup.com/hubfs/facebook-app-symbol.svg)](https://www.facebook.com/ConveyanceMarketing) [![instagram (2)](https://blog.conveyancemarketinggroup.com/hubfs/instagram%20(2).svg)](https://www.instagram.com/conveyancemarketing/) [![twitter (1)](https://blog.conveyancemarketinggroup.com/hubfs/twitter%20(1).svg)](https://twitter.com/ConveyanceMktg) [![linkedin](https://blog.conveyancemarketinggroup.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/conveyance-marketing-group/) ###### Conveyance Marketing Group is a DC-Metro outsourced branding and digital marketing firm. Our team takes the time to understand your business, your services, and your target audience to cost-effectively develop and deploy marketing solutions that attract qualified leads, build customer engagement, and generate new business for your company.   - [Resources](https://blog.conveyancemarketinggroup.com/resources) - [Blog](https://blog.conveyancemarketinggroup.com) - Contact - Content Marketing - Graphic Design - Web 3.0 - Marketing Metrics - Content Hubs/Pillar pages