---
title: Understanding the Basics of Color Theory
description: Color theory plays a major role in the visual communication of your brand - be selective because every color has unique tones and meanings.
image: https://blog.conveyancemarketinggroup.com/hubfs/Imported_Blog_Media/color-theory-1.png
---

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10-20-2016 / Kristine Jacobson

Understanding the Basics of Color Theory

![Blog](https://blog.conveyancemarketinggroup.com/hubfs/Imported_Blog_Media/color-theory-1.png)

## Every Color has Unique Tones and Meanings

Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand - every color has its unique tones and meanings. By carefully selecting your colors, you can reinforce the overall message.

Understanding the facets of color theory will help us better appreciate the color that surrounds us in all of its different hues, saturations, tones, tints and application. The terms and principles illustrated in the infographic below are widely accepted and practiced in the art world and every day applications. Read on to learn about primary, secondary, and tertiary colors, combining color, describing color, and how printers produce color.

[![Understanding the basics of color theory, webdesign](https://blog.conveyancemarketinggroup.com/hs-fs/hubfs/Imported_Blog_Media/color-theory-1.png?width=960&height=9780&name=color-theory-1.png "Branding, Color Theory, Design")](https://www.quill.com/blog/office-tips/understanding-the-basics-of-color-theory.html?cm_mmc=NEW_Infographic)   
 Infographic by [Quill](http://www.quill.com?cm_mmc=NEW_Infographic)

We want to thank our friends at [Quill](http://www.quill.com) for offering this beautiful tutorial to our readers. To download a copy of this informational infographic, please click here. Don't forget to visit them when you need office supplies!

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