Instagram has announced a significant update to its platform: the introduction of a vertical grid layout, replacing the traditional square format. This update applies to both user and business profiles and is designed to better accommodate vertical content, which has become the dominant format on the platform.
With the new 1080 x 1350 (4:5 ratio) format ... your old square templates will get cropped - A LOT!
Enhanced Visual Storytelling
The new taller layout gives you more space to create visually compelling content. This added real estate can help you convey complex ideas, tell richer stories, and connect with audiences on a deeper level.
Stronger Brand Identity
With more room for creativity, you can reinforce your visual identity through cohesive and strategic content placement. The vertical format allows for bolder designs and messaging that stand out in a crowded digital landscape.
Improved eCommerce Display
For eCommerce brands, the vertical layout is a game-changer. Products can be showcased more effectively, with details and imagery that captivate potential customers. The additional space is ideal for highlighting features, benefits, and lifestyle imagery that drive conversions.
Streamlined Storytelling
The taller layout makes it easier to present a cohesive narrative across posts. This can be especially useful for campaigns or themes that unfold over time, helping audiences follow along seamlessly.
While the vertical grid layout offers many advantages, it also presents some challenges that businesses must navigate:
Impact on Existing Content
The shift from a 1:1 aspect ratio to a 4:5 vertical format may cause cropping issues, potentially altering how older posts appear on profiles. This could disrupt carefully curated grids and affect overall aesthetics.
User Feedback
Some users have expressed frustration with the new format, citing concerns about how it impacts their profile’s appearance. Maintaining consistency and visual appeal will require adjustments.
Template Redesigns
Marketers will need to update templates and strategies to align with the new layout, which could involve significant time and effort.
Edit Existing Posts
To minimize disruptions, review your current profile and manually adjust posts that have been cropped or altered by the new format. This ensures your content remains visually appealing and on-brand.
Redesign Templates
Update your content creation templates to embrace the taller grid layout. Consider how the additional vertical space can enhance your storytelling and showcase your products or services.
Stay Informed
Social media platforms frequently change, and staying updated on these changes is essential. Monitor updates from all the social media networks your business uses and adapt your strategy accordingly.
Experiment with New Formats
Use this opportunity to explore creative ways to leverage the vertical layout. Experiment with storytelling, animations, and carousel posts that take full advantage of the added space.
We hope this helps! Check back in the Resources section of our site every quarter or so, we regularly update our Social Media Style Guide. You'll find a publish date on that resource so you'll know it is up-to-date and ready for your creative juices to go wild!