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Customer Data Platforms: What Are They, and Are They Worth it?

Posted On: October 24,2019 by: Kristine Jacobson

Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their...

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How Small Businesses Can Harness the Power of Big Data to Generate Sales

Posted On: October 17,2019 by: Kristine Jacobson

Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...

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7 AI-Powered Tools to Grow Your Business Right Now

Posted On: October 10,2019 by: Kristine Jacobson

Like most emerging technologies, artificial intelligence (AI) is caught up in a hype cycle surrounded by sensationalized coverage and unrealistic expectations. For the moment, robots can’t talk like human beings and a super-intelligent computer...

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The State of Robo-Writing: Why AI Can Help with Content Creation, But Can’t Take Over (Yet)

Posted On: October 03,2019 by: Kristine Jacobson

Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being,...

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Tales From An #Inbound19 Marketing Conference Newbie

Posted On: September 26,2019 by: Jodi Mallon

As any busy marketing or sales professional of a small company will tell you, the idea of going to a four-day marketing conference is not high on their priority list. That morning while doing my last-minute list of 25 todo’s before setting off...

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Making Good Investments: How to Notice Sensationalism and Avoid the Hype Train

Posted On: September 19,2019 by: Kristine Jacobson

In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge...

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5 Steps to Recover from Negative Media Attention and Redeem Your Brand

Posted On: September 06,2019 by: Kristine Jacobson

In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...

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It's Popular to Hate Influencers, But This is Why You Shouldn't

Posted On: August 29,2019 by: Kristine Jacobson

Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other...

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Why Your Brand’s Voice Matters, and How to Develop One

Posted On: August 22,2019 by: Kristine Jacobson

Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice”...

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User Generated Content: How to Turn Users into Brand Advocates

Posted On: August 15,2019 by: Kristine Jacobson

Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...