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AI-Powered Bots are Changing Business: Here's How to Use Them

Posted On: June 06,2019 by: Kristine Jacobson

In stories, robots are often the bad guys. But let's be honest: they don't deserve that reputation. All things being equal, bots have made the world a better place, from building cars, to cleaning waste and helping doctors with surgery. Now bots...

User Experience Blog

User Experience and Web Design: What it Is, and Why It's Important

Posted On: May 16,2019 by: Kristine Jacobson

On a surface level, the term “user experience” (UX) is self-explanatory: it refers to the way a user feels when interacting with a business and its products.


What is thought leadership and how can I use it to advance my company?

Posted On: April 25,2019 by: Kristine Jacobson

Just like building a business, become a recognized thought leader requires dedication and a solid strategy. Establishing yourself as a thought leader can be the cherry on top for you and your business to reach its full potential. In order to...


What's the Difference Between Web Design and Graphic Design?

Posted On: April 18,2019 by: Kristine Jacobson

The digital ecosystem as we know it today could not exist without the visually rich interfaces that power websites and mobile applications. Graphics of all kinds - from UI to illustration - provide invaluable context to users through the...


Facebook Updates its Searchable Ad Database to Include Spending and Other Data

Posted On: April 11,2019 by: Kristine Jacobson

After three years of brouhaha regarding political ads purchased by Russia during the 2016 U.S elections, Facebook last year launched transparency initiative to enable journalistic scrutiny of ads and advertisers across the platformOne feature...

inbound marketing blog

5 Ways to Create Engaging Web Content for Your Brand

Posted On: April 04,2019 by: Kristine Jacobson

Content is one of the key ingredients to a successful online strategy: whether used in email marketing, social media or blogging, great content engages prospects and keeps them coming back to your brand for more. Without it, an inbound marketing...


TikTok is An Untapped Goldmine for Marketing to Gen-Z

Posted On: March 21,2019 by: Kristine Jacobson

If you haven't heard about 'TikTok' yet, then you will soon. Launched in 2017, the popular mobile lip-syncing video app soared in popularity last year, surpassing YouTube, Instagram, Facebook, and SnapChat across Google Play and the App Store. A...

Zentek 2

The Importance of Gorgeous UI

Posted On: March 14,2019 by: Kristine Jacobson

It’s no secret that the attention span of the American consumer is at an all-time low.   In our world of the 24-hour news cycle and lives lived in and through social media, there is very little that cannot be experienced through the portal of the...


Brutalism: When it’s Okay to Break the Rules of Web Design

Posted On: March 07,2019 by: Kristine Jacobson

We're taking a break from our regularly scheduled programming to talk about something that's been happening online for the last two years: brutalism.

Inbound Marketing Lead Generation

Leveraging Q&A to Take Advantage of Google’s AI Strategy

Posted On: February 28,2019 by: Kristine Jacobson

Last year Google announced the addition of FAQ and Q&A formats to the structured data it collects from websites to generate “search snippets,” or “knowledge panels”. Websites with a question and answer function can now be featured in the carousel...