Tales From An #Inbound19 Marketing Conference Newbie
Posted On: September 26,2019 by:
Jodi Mallon
As any busy marketing or sales professional of a small company will tell you, the idea of going to a four-day marketing conference is not high on their priority list. That morning while doing my last-minute list of 25 todo’s before setting off for...
Making Good Investments: How to Notice Sensationalism and Avoid the Hype Train
Posted On: September 19,2019 by:
Kristine Jacobson
In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge to...
5 Steps to Recover from Negative Media Attention and Redeem Your Brand
Posted On: September 06,2019 by:
Kristine Jacobson
In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...
It's Popular to Hate Influencers, But This is Why You Shouldn't
Posted On: August 29,2019 by:
Kristine Jacobson
Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other legitimate...
Why Your Brand’s Voice Matters, and How to Develop One
Posted On: August 22,2019 by:
Kristine Jacobson
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is...
User Generated Content: How to Turn Users into Brand Advocates
Posted On: August 15,2019 by:
Kristine Jacobson
Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...
Accelerated Mobile Pages: What they Are, and How to Use Them
Posted On: August 08,2019 by:
Kristine Jacobson
This February marked the three-year anniversary of Google AMP, a framework for mobile-formatted websites. In 2017, less than a million domains used AMP pages: since then, that number has climbed to 31 million. Should you join the bandwagon? To...
Nine Elements of An Impactful Social Media Post
Posted On: July 25,2019 by:
Kristine Jacobson
So you have a website, a social media account, and followers - congratulations! These are two of the most important elements in an online marketing strategy. However, all that time you spend writing and scheduling posts won’t make a difference...
Ad Saturation, Ad Fatigue, and How to Target Without Over-Targeting
Posted On: July 18,2019 by:
Kristine Jacobson
If you've ever felt that an ad follows you around no matter where you go online, you're not alone: effective frequency has long taught marketers that in order to win their business, consumers must be exposed to the same message several times over....
What Happens When Your Data is Breached: Darknet Markets Explained
Posted On: July 12,2019 by:
Kristine Jacobson
When it comes to data breaches, nobody bears the brunt like online businesses. While 46% of Americans have fallen victim to credit card fraud within the past five years, fraudulent purchases can be reported to the credit card company which will...
