The Social Media Minefield: How to Stay Relevant Without Starting Controversy
Posted On: July 03,2019 by:
Kristine Jacobson
On social media, brands are subject to scrutiny that can breed disaster. By now, we’re used to it: every few months, a large corporation sends out a Tweet, Facebook post or advertisement that creates a magnificent firestorm of criticism and...
Say Goodbye to the Town Square: The Future of Facebook for Marketers
Posted On: June 27,2019 by:
Kristine Jacobson
The past few years have not been kind to Facebook. Since 2016, the company has been embroiled in political controversy, lawsuits and criticism for its data privacy practices. Now – in spite of efforts to save a sinking ship – the social network is...
How to Create the Perfect Website With A/B Testing
Posted On: June 20,2019 by:
Kristine Jacobson
Every marketer understands - or every marketer should understand - how important websites are for business. A brand's website is the pillar of its identity online, and - for many prospects - a first introduction to the business and its products.
Marketing to Gen-Z: What it Takes, and How to Do It
Posted On: June 13,2019 by:
Kristine Jacobson
In 2019, the millennials are all grown up. And even though they suffered from a PR problem blaming them for everything from dating problems to the death of napkins, they’ve figured it out: now millennials are wealthy, educated and integrated into...
AI-Powered Bots are Changing Business: Here's How to Use Them
Posted On: June 06,2019 by:
Kristine Jacobson
In stories, robots are often the bad guys. But let's be honest: they don't deserve that reputation. All things being equal, bots have made the world a better place, from building cars, to cleaning waste and helping doctors with surgery. Now bots are...
User Experience and Web Design: What it Is, and Why It's Important
Posted On: May 16,2019 by:
Kristine Jacobson
On a surface level, the term “user experience” (UX) is self-explanatory: it refers to the way a user feels when interacting with a business and its products.
What is thought leadership and how can I use it to advance my company?
Posted On: April 25,2019 by:
Kristine Jacobson
Just like building a business, become a recognized thought leader requires dedication and a solid strategy. Establishing yourself as a thought leader can be the cherry on top for you and your business to reach its full potential. In order to share...
Web Design vs. Graphic Design: What's the Difference?
Posted On: April 18,2019 by:
Kristine Jacobson
The digital ecosystem as we know it today could not exist without the visually rich interfaces that power websites and mobile applications. Graphics of all kinds - from UI to illustration - provide invaluable context to users through the...
Facebook Updates its Searchable Ad Database to Include Spending and Other Data
Posted On: April 11,2019 by:
Kristine Jacobson
After three years of brouhaha regarding political ads purchased by Russia during the 2016 U.S elections, Facebook last year launched a transparency initiative to enable journalistic scrutiny of ads and advertisers across the platform. One feature...
5 Ways to Create Engaging Web Content for Your Brand
Posted On: April 04,2019 by:
Kristine Jacobson
Content is one of the key ingredients to a successful online strategy: whether used in email marketing, social media or blogging, great content engages prospects and keeps them coming back to your brand for more. Without it, an inbound marketing...
