Resources to Apply Content Marketing to your Business

Ebooks, guides, checklists, videos and more to help and inspire.

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Featured

Turn Your Website into Your Best Performing Salesperson

Part One: Your website is the single most important marketing asset at your disposal. Learn how to turn it into a lead generation machine (outpacing Sales!)
Ebooks

Google Ad Planning

Download our Google Ads Campaign Planner to learn how to set up multiple campaigns, ad groups, and variations like a pro.
Templates

Best Email Practices

Download our guide on the best Email Practices!
Cheat Sheets

Convey It - Branding & Design

In this issue of Convey It, we strive to cover ALL aspects of brand to convey that every brand has a unique story and creates a unique experience for its audience.
Conveyit Magazine

The Perfect PPC Strategy

Pay Per Click (PPC) campaigns take a lot of research, planning, and strategy. In this eBook, we share our five-step methodology to building successful PPC campaigns.
Ebooks

Convey It - Content Marketing

Content marketing offers a myriad of ways to engage buyers. In this issue, we'll dig into all the different types of content you can generate to move buyers smoothly through your sales funnel.
Conveyit Magazine

Convey It - Strategic Planning

Planning isn’t a scary word, but sales and marketing leaders avoid it like the plague. In this issue, we will offer techniques to build a phased approach to your marketing strategy.
Conveyit Magazine

10 Tips - Perfect LinkedIn Profile

Every business leader needs a professional and polished LinkedIn profile.
Cheat Sheets

Competitive Analysis Worksheet

Download our Competitive Analysis Worksheet, it's the ideal tool for end-of-year planning and overall campaign ROI analysis.
Templates

Campaign Analysis Worksheet

Download our Campaign Analysis Worksheet, it is the ideal tool for end-of-year planning and overall campaign ROI analysis.
Templates

Marketing Campaign Worksheet

Download our Marketing Campaign by Business Goals Worksheet to align your campaigns with an identified business goal.
Templates

Building Your LinkedIn Profile

LinkedIn is critical to B2B marketing, recruiting and lead sourcing. Download our guide for tips on Building Your LinkedIn Profile.
Templates

Website Evaluation Checklist

Download our Website Evaluation Checklist!
Templates

Stephanie - High Tech Marketing Director (Buyer Persona template)

Download our customizable buyer persona worksheet to easily organize your research in order to create your own buyer personas.
Templates

KPIs of Social Media ROI

Measuring reach engagement, conversion, and evangelism is important. Download our cheat sheet on KPI's of Social Media ROI!
Cheat Sheets

ROI of Public Relations

Every business leader needs a professional and polished LinkedIn profile.
Cheat Sheets

In house vs. VMO

In-House vs. Outsourced Marketing - Download our Cheatsheet now!
Cheat Sheets

2020 Social Media Guide

Social media platforms change frequently, download our size guide to keep looking current and up-to-date.
Guides

Following the Four Pillars of an Effective Brand Guide

When it comes to building brand recognition and authority, there are few things as effective as a consistent brand identity. Learn how to put the four pillars to work in your business.
Ebooks

User Experience & Web Design

The most popular sites on the Internet – Google, Amazon, Facebook and YouTube – continually monitor the success of their web strategy and release new updates to improve UX. Learn their tricks.
Ebooks

Social Media Marketing ROI

Social media has evolved from mere social sharing platforms to a place where target audiences for companies congregate and interact with prospects, clients, and influencers. Understand its impact.
Ebooks

Measuring Content Marketing ROI

Understand which content marketing tactics brought new customers to your business, retained current customers, and lead existing customers to do the selling for your business.
Ebooks

PR in the 21st Century: Measuring ROI

The old definition of PR no longer holds true, social media has changed the way brands and consumers communicate. Learn how PR fits in your business strategy and gauge its value.
Ebooks

How to Create Compelling Content for Conversion

Content is the way to build brand, loyal followers, and increase sales. Everyone is doing it. Learn how to write compelling content so your brand stands out in the crowded digital world.
Ebooks

Does Your Website Make the Grade

The average grade for websites is 60 out of 100. Across the board, our research source sees gaps in performance, mobile optimization, SEO and security. Learn how you can improve your grade.
Ebooks

Turn Your Website into Your Best Performing Salesperson

Part One: Your website is the single most important marketing asset at your disposal. Learn how to turn it into a lead generation machine (outpacing Sales!)
Ebooks

Using Your Website To Qualify Prospects

Part Two: Your website attracted the lead, now you have to convert them. Learn how to use your website to qualify prospects and move them smoothly along the sales journey.
Ebooks

How to Create and Use Buyer Personas in Your Business

Knowing who your customer is, what they value, what they need, and what it takes to motivate them enables you to maximize your marketing effectiveness and ROI.
Ebooks

Convey It - Social Media

It’s no longer optional to simply exist on social media platforms; engagement is necessary. In this issue of Convey It we'll arm you with the “know how” and strategies to make you social media savvy.
Conveyit Magazine

Funnel Infographic

Attract. Engage. Convert. Delight. Understand which tactics convert along every stage of the Sales Funnel.
Infographics

Why Your Traffic isn’t Driving Leads, and How to Change That

Driving visitors to a website takes work. Among other things, it requires good SEO practice, great content and effective design. But traffic isn't enough to build a business, you need leads.
Ebooks

Lead Generation Playbook

Finding, acquiring, and moving leads through your funnel is a collaboration effort between sales and marketing. Learn how to optimize your funnel to push your ideal customer through to a conversation.
Ebooks

Marketing Assessment: How Well Do You Know Who You Are Marketing To?

How well do you know who you're marketing to? Download our Marketing Survey to find out.
Surveys

20 SEO Myths to Leave Behind in 2019

Maintaining an effective SEO strategy requires a close eye on trend spotting and a commitment to quality. Learn what's outdates, what's important, and what will actually move the needle.
Ebooks

Convey It - 2020 Marketing Trends

When you think about your customer as a person rather than a transaction, and what they value and where your product or service fits into their lives, you will develop stakeholders, brand ambassadors, and more.
Conveyit Magazine

Convey It - Marketing ROI

In this issue of Convey It, we’ve outlined the most common pipeline-building KPIs by tactic: Content Marketing, Social Media Marketing, PR, Web, and Email.
Conveyit Magazine

Convey It - Web & Analytics

If your website is lackluster and doesn't reflect the experience your audience expects, they will move on. In this issue, you'll learn how to make your website sticky.
Conveyit Magazine