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Convey It - Branding & Design

In this issue of Convey It, we strived to cover ALL aspects of the brand from strategy and voice to graphic treatments, color palette, and typography - to convey that every brand has a unique story and creates a unique experience for its audience.

We live in a world of judgment: it’s human nature. We size up every business we come across and decide whether or not we like it - all within a matter of seconds.

In this environment, it’s imperative to define your brand values and know who you are as a business. If you aren’t certain, then how will customers know who you are?

Institute a mission and vision. Many new businesses skip the basics. Owners assume that their businesses will take on their own personalities – by osmosis – so they skip the creation of any official guidelines that define their business identities.

Why Conveyance Marketing Group

Conveyance Marketing Group is comprised of dedicated and experienced marketers with the unique ability to translate highly technical services/products to audiences across varied marketing channels. Our slogan, “we speak geek”, speaks to our ability to bridge the gap between left-brained engineers and right-brained creatives, ultimately delivering a powerful and targeted marketing strategy.


Focused on results that are driven by client objectives our team takes the time to understand your pain points, industry, competitors, and differentiators. Through this analysis a team of dedicated marketing talent implements a data-driven marketing roadmap that informs/educates the target audience on “why you”.

Get started with a complimentary consult from Conveyance Marketing Group CEO, Kristine Jacobson, reserve your time here.