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How to Create and Use Buyer Personas in Your Business

If you are not using buyer personas in your business, you are designing products and services, and building and launching marketing campaigns for nameless, faceless users.

Knowing who your customer is, what they value, what they need, and what it takes to motivate them enables you to maximize your marketing effectiveness and ROI.

Buyer personas will vary from business to business and industry to industry; this eBook will teach you how to understand your audience and create compelling content that attracts them and guides them through their purchase journey.


Why Conveyance Marketing Group

Conveyance Marketing Group is comprised of dedicated and experienced marketers with the unique ability to translate highly technical services/products to audiences across varied marketing channels. Our slogan, “we speak geek”, speaks to our ability to bridge the gap between left-brained engineers and right-brained creatives, ultimately delivering a powerful and targeted marketing strategy.


Focused on results that are driven by client objectives our team takes the time to understand your pain points, industry, competitors, and differentiators. Through this analysis a team of dedicated marketing talent implements a data-driven marketing roadmap that informs/educates the target audience on “why you”. 

Get started with a complimentary consult from Conveyance Marketing Group CEO, Kristine Jacobson, reserve your time here.