How to Raise Your Funnel From the Dead
Posted On: October 28,2020 by:
Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...
Seven Predictions for the New Normal of Marketing
Posted On: July 09,2020 by:
Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action
How to Save Your SEO Mojo When You Update Your Website
Posted On: June 15,2020 by:
Kristine Jacobson
How to Save Your SEO Mojo When You Update Your Website
Choosing the Best Online Advertising Strategy for Your Small Business
Posted On: June 11,2020 by:
Kristine Jacobson
Since the first online advertising service went live over 20 years ago, the digital advertising industry now encompasses thousands of platforms and solutions that intersect with social media, search, and a limitless supply of web publishers.
The Death of SEO: How Marketers Should Prepare for a Humanized Web
Posted On: March 26,2020 by:
Kristine Jacobson
Marketers Wary of TikTok Should Keep an Eye on Byte, Vine’s Long - Awaited Successor
Posted On: February 25,2020 by:
Kristine Jacobson
Last year, we told marketers that micro-social platform TikTok was likely to be a goldmine for marketers after its monetization features went live – and we were right. Throughout 2019, brands sponsored influential TikTok creators to reach a young...
Google’s Cookieless Update: What it Means for Marketers
Posted On: January 18,2020 by:
Kristine Jacobson
The advertising community has been in a commotion this week, following a momentous announcement from Google on Tuesday: within two years, the Chrome web browser will no longer support third-party cookies, spelling an end to programmatic advertising...
How to Build a Disruptive Multi-Channel Marketing Campaign
Posted On: December 05,2019 by:
Kristine Jacobson
“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of finding a...
Holiday Marketing Tips: How to Stand Out from The Competition
Posted On: November 29,2019 by:
Kristine Jacobson
The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant uptick...
How to Write a Killer Email Headline: 7 Data-Backed Tips
Posted On: November 21,2019 by:
Kristine Jacobson
Online marketing has changed a lot over the years, but one rule has remained constant: email is a great way to stay in touch. In 2019, over 3.9 billion people use their email accounts on a regular basis, and that makes it more reliable than any...
