The Nash Equilibrium: A Formula for Managing Social Media Competition
Posted On: November 15,2019 by:
Kristine Jacobson
America’s food brands have earned a reputation for back-and-forth banter on social media. Whether its Burger King and McDonalds, Popeyes and Chick-fil-A or Pepsi and Coca-Cola, the bored social media managers at these billion-dollar corporations...
Website Design - Choosing Colors for Your Website
Posted On: November 07,2019 by:
Kristine Jacobson
Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.
Does Your Business Really Need a Mobile App? (Probably Not)
Posted On: October 31,2019 by:
Kristine Jacobson
The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...
Everything You Need to Know About Customer Data Platforms: What It Is, How It Works, & Risks Involved
Posted On: October 24,2019 by:
Kristine Jacobson
Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their organization....
How Small Businesses Can Harness the Power of Big Data to Generate Sales
Posted On: October 17,2019 by:
Kristine Jacobson
Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...
7 AI-Powered Tools to Grow Your Business Right Now
Posted On: October 10,2019 by:
Kristine Jacobson
Like most emerging technologies, artificial intelligence (AI) is caught up in a hype cycle surrounded by sensationalized coverage and unrealistic expectations. For the moment, robots can’t talk like human beings and a super-intelligent computer...
The State of Robo-Writing: Why AI Can Help with Content Creation, But Can’t Take Over (Yet)
Posted On: October 03,2019 by:
Kristine Jacobson
Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being, and...
Tales From An #Inbound19 Marketing Conference Newbie
Posted On: September 26,2019 by:
Jodi Mallon
As any busy marketing or sales professional of a small company will tell you, the idea of going to a four-day marketing conference is not high on their priority list. That morning while doing my last-minute list of 25 todo’s before setting off for...
Making Good Investments: How to Notice Sensationalism and Avoid the Hype Train
Posted On: September 19,2019 by:
Kristine Jacobson
In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge to...
5 Steps to Recover from Negative Media Attention and Redeem Your Brand
Posted On: September 06,2019 by:
Kristine Jacobson
In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...
