It's Popular to Hate Influencers, But This is Why You Shouldn't
Posted On: August 29,2019 by:
Kristine Jacobson
Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other legitimate...
Why Your Brand’s Voice Matters, and How to Develop One
Posted On: August 22,2019 by:
Kristine Jacobson
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is...
User Generated Content: How to Turn Users into Brand Advocates
Posted On: August 15,2019 by:
Kristine Jacobson
Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...
TikTok is An Untapped Goldmine for Marketing to Gen-Z
Posted On: March 21,2019 by:
Kristine Jacobson
If you haven't heard about 'TikTok' yet, then you will soon. Launched in 2017, the popular mobile lip-syncing video app soared in popularity last year, surpassing YouTube, Instagram, Facebook, and SnapChat across Google Play and the App Store. A...
Visual Search is Beating Voice Search and Here's How to Prepare
Posted On: January 17,2019 by:
Kristine Jacobson
It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?
Marketing on Reddit: Risks, Rewards and Best Practices
Posted On: September 27,2018 by:
Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
Best Practices - Using LinkedIn for Business
Posted On: September 05,2018 by:
Kristine Jacobson
LinkedIn is an invaluable tool for expanding your business network. Having a presence on LinkedIn gives your company tremendous growth opportunities. Brand awareness will be increased; you can connect with new customers, promote events, recruit...
Jump Into the Kaleidoscope World of Instagram with a Canva Parachute
Posted On: July 26,2018 by:
Kristine Jacobson
The backbone of Instagram is color. The social media platform is expressly designed to appeal directly to your cerebral cortex. As a marketing tool it can be one of the most effective ways to reach your audience quickly and impact-fully, relying on...
Business Card Dos and Don’ts
Posted On: July 23,2018 by:
Kristine Jacobson
Your business card is the tool that will attract customers and get them to contact your business. For it to serve its function, it needs to be designed properly and not get lost amongst other business cards. Your business card is a representation of...
Marketing Toolbox: Content Marketing, Blogging and SEO
Posted On: July 06,2018 by:
Kristine Jacobson
In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral, or website does not...
