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5 Steps to Recover from Negative Media Attention and Redeem Your Brand

Posted On: September 06,2019 by: Kristine Jacobson
In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...
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It's Popular to Hate Influencers, But This is Why You Shouldn't

Posted On: August 29,2019 by: Kristine Jacobson
Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other legitimate...
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Why Your Brand’s Voice Matters, and How to Develop One

Posted On: August 22,2019 by: Kristine Jacobson
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is...
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What is thought leadership and how can I use it to advance my company?

Posted On: April 25,2019 by: Kristine Jacobson
Just like building a business, become a recognized thought leader requires dedication and a solid strategy. Establishing yourself as a thought leader can be the cherry on top for you and your business to reach its full potential. In order to share...
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The Key to Managing Client Expectations: Communicate KPIs

Posted On: January 31,2019 by: Kristine Jacobson
Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they...
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Visual Search is Beating Voice Search and Here's How to Prepare

Posted On: January 17,2019 by: Kristine Jacobson
It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?
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Start Your Year with a Bang: Disruptive Marketing Strategies

Posted On: January 01,2019 by: Kristine Jacobson
Congratulations - you've made it to 2019! For the next three months people will be writing 2018 on checks, regretting and forgetting unrealistic resolutions and - most importantly - thinking about the future.
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10 Ways to Distribute Your Content and Extend Your Brand

Posted On: November 20,2018 by: Kristine Jacobson
The majority of modern brands recognize the importance of maintaining a social media presence to distribute and share content hosted on their own sites. But while this is important and necessary, there are many other distribution channels that...
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The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

Posted On: October 25,2018 by: Kristine Jacobson
The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20- and 30-somethings is about to hit its best years when it comes to...
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How the 70/20/10 Rule Can Improve Your Online Presence

Posted On: October 11,2018 by: Kristine Jacobson
Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level – right...