How the 70/20/10 Rule Can Improve Your Online Presence
Posted On: October 11,2018 by:
Kristine Jacobson
Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level – right...
Marketing Strategy 101: Define Your “Why”
Posted On: August 22,2018 by:
Kristine Jacobson
There are all sorts of books out there right now about finding your “why.” They each take you on an introspective journey, walking you through a myriad of steps to define your purpose for existence - as an individual, a business, a community.
Welcome to the Real World, College Student!
Posted On: August 15,2018 by:
Kristine Jacobson
Now, Go Get Yourself a Headshot
Jump Into the Kaleidoscope World of Instagram with a Canva Parachute
Posted On: July 26,2018 by:
Kristine Jacobson
The backbone of Instagram is color. The social media platform is expressly designed to appeal directly to your cerebral cortex. As a marketing tool it can be one of the most effective ways to reach your audience quickly and impact-fully, relying on...
Business Card Dos and Don’ts
Posted On: July 23,2018 by:
Kristine Jacobson
Your business card is the tool that will attract customers and get them to contact your business. For it to serve its function, it needs to be designed properly and not get lost amongst other business cards. Your business card is a representation of...
Choosing Colors for Your Website Branding
Posted On: July 12,2018 by:
Kristine Jacobson
We recently held a strategy meeting with a new client and in the course of discussing their marketing needs, we found ourselves talking about the “feel” of their business, and how we could communicate this in their new website design through the...
Marketing Toolbox: Content Marketing, Blogging and SEO
Posted On: July 06,2018 by:
Kristine Jacobson
In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral, or website does not...
How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities
Posted On: June 29,2018 by:
Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
Creating A Logo That Speaks "You"
Posted On: June 14,2018 by:
Kristine Jacobson
Your logo is your shorthand. When its seen by a potential customer or client, you want it to instantly convey your business’ “personality.” Relegating this to an after-thought is a mistake, which is why when you’re in the process of branding your...
Infographic: 5 Tips for Speech-making Success
Posted On: June 01,2018 by:
Kristine Jacobson
