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Why Your Brand Strategy Needs to be more like Mad Libs®

Posted On: May 11,2018 by: Kristine Jacobson
If you want to stand out, you can’t copy and paste another company’s strategy. In today’s highly-competitive marketplace, a solid brand identity is critical. Your branding needs to differentiate what you do and how you do it. You don't need to...

Marketing Assessment: How Well Do You Know Who You’re Marketing To?

Posted On: May 04,2018 by: Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...

Infographic: In-house vs. Outsourced Marketing

Posted On: April 13,2018 by: Kristine Jacobson
Outsourced Marketing is the most cost-effecting way for start-ups and small businesses to spin up their brand and reach their target audience quickly. Here's how we see it ...
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Website About Us Page: How to Write One that Matters

Posted On: April 06,2018 by: Kristine Jacobson
Your website About Us page should not be an afterthought. It should be your marquee. Your website About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone...
How Snackable Content is Going to Power Your Future User Experience

How Snackable Content is Going to Power Your Future User Experience

Posted On: March 16,2018 by: Kristine Jacobson
The User Experience (UX) Needs to Continually Evolve There’s no doubt that snackable content is the way of the future. According to a study by Microsoft in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who...
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Tips for Creating a Successful Crowdfunding Campaign

Posted On: March 09,2018 by: Kristine Jacobson
Crowdfunding has become a major consideration for entrepreneurs and start-ups looking for project funding. Kickstarter, IndieGoGo, and Patreon are just some of the big names available to those looking to fund rather than bootstrap a new product,...
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Inbound Marketing Tactics With the Best ROI

Posted On: March 02,2018 by: Kristine Jacobson
Make the most of every marketing dollar In today’s tech-savvy world, many businesses focus their marketing strategies around inbound marketing. Inbound marketing basically includes any content, social media, or search engine efforts made by a...

Infographic: Social Media Through the Eyes of a Gen Z

Posted On: February 23,2018 by: Kristine Jacobson
Website Design Strategy- Above the Fold

Website Design Strategy: Above the Fold

Posted On: February 16,2018 by: Kristine Jacobson
Why Should Above the Fold Matter in Your Website Design Strategy There’s always a lot of back-and-forth between marketing companies in regards to the importance of having items – especially calls-to-action – above the fold when talking website...
Leadership Tips for Small Businesses

Leadership Tips for Small Businesses

Posted On: February 09,2018 by: Kristine Jacobson
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” - Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more...