Cringeworthy Phrases Marketers Hate To Hear
Posted On: July 29,2022 by:
Kristine Jacobson
Seasoned marketers will relate: we’ve gathered phrases about marketing we hear often that just make us cringe. We know it can’t be helped—especially for clients and industry newbies—so we hide the cringe on the inside. They’ll learn, and one day,...
3 Helpful Ways Internal Marketing Team Members Can Support a VMO
Posted On: March 07,2022 by:
Kristine Jacobson
So you’ve hired an outside team to serve as your virtual marketing department. How do you ensure that they have the tools to be successful? The answer might surprise you — your outsourced marketing team needs an insider on your team to help them...
Hiring a Fractional Chief Marketing Officer (CMO)
Posted On: March 07,2022 by:
Kristine Jacobson
If you’re at a critical point in your business where you need to grow, hiring a fractional Chief Marketing Officer (CMO) provides you with the insights and security that an experienced executive can bring while reducing your financial burden....
Content Marketing Has Turned The Traditional Sales Funnel Into A Circle
Posted On: October 15,2021 by:
Kristine Jacobson
It’s time to retire the traditional sales funnel. The tried-and-true method of marketing for the past century worked well – so well, in fact, that many stubbornly continue to try and make it work today.
Learn How You Can Generate Quality Leads With Your Blog
Posted On: June 07,2021 by:
Kristine Jacobson
According to HubSpot, the top priority for marketers is generating leads. Blogging is an ideal tool for successful lead generation – but while a blog may be simple, it isn’t necessarily easy. Here’s how you can turn your blog into an effective lead...
Avoid These Common Grammar Mistakes
Posted On: December 17,2020 by:
Kristine Jacobson
Make the write right statement by avoiding these common English grammatical errors in your writing. So, you have an idea for a story or a post – and it all sounds great in your head. But, when you start to turn the words and phrases into written...
How to Raise Your Funnel From the Dead
Posted On: October 28,2020 by:
Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...
Seven Predictions for the New Normal of Marketing
Posted On: July 09,2020 by:
Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action
How to Save Your SEO Mojo When You Update Your Website
Posted On: June 15,2020 by:
Kristine Jacobson
How to Save Your SEO Mojo When You Update Your Website
Choosing the Best Online Advertising Strategy for Your Small Business
Posted On: June 11,2020 by:
Kristine Jacobson
Since the first online advertising service went live over 20 years ago, the digital advertising industry now encompasses thousands of platforms and solutions that intersect with social media, search, and a limitless supply of web publishers.
