Convey It!

Seven Predictions for the New Normal of Marketing

Posted On: July 09,2020 by: Kristine Jacobson

Spoiler Alert: They all boil down to flexibility, kindness, and responsible action

How to Save Your SEO Mojo When You Update Your Website

Posted On: June 15,2020 by: Kristine Jacobson

How to Save Your SEO Mojo When You Update Your Website

Choosing the Best Online Advertising Strategy for Your Small Business

Posted On: June 11,2020 by: Kristine Jacobson

Since the first online advertising service went live over 20 years ago, the digital advertising industry now encompasses thousands of platforms and solutions that intersect with social media, search, and a limitless supply of web publishers.

How to Make Websites Millennial-Friendly

Posted On: May 15,2020 by: Kristine Jacobson

Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online

Google Has Changed the Way Snippets Work, and Marketers Are Worried: What Should You Do?

Posted On: April 03,2020 by: Kristine Jacobson

Last week, Google's Dan Sullivan made an announcement on Twitter that has the online marketing world in a buzz. Ever since the company released search snippets – specially formatted informational tidbits shown to users who are searching for a...

The Evil Empire of E-Commerce: How to Beat Amazon in 2020

Posted On: January 09,2020 by: Kristine Jacobson
5 Ways to Create Engaging Content for Your Brand

2020 is finally here, and with the arrival of a new decade, we fondly reflect on all that the end of 2019 brought with it: the final Star Wars film premiered – for instance – filling theaters...

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Reaching the Top Page in 2020: 5 Competitive SEO Tactics

Posted On: December 19,2019 by: Kristine Jacobson

Ahead of New Year’s 2020, search engines are still the most common way for new prospects to connect with a business. According to one study, organic search accounts for 53% of traffic across the Internet, raking in page views, leads and...

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How to Build a Disruptive Multi-Channel Marketing Campaign

Posted On: December 05,2019 by: Kristine Jacobson

“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of...

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Holiday Marketing Tips: How to Stand Out from The Competition

Posted On: November 29,2019 by: Kristine Jacobson

The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant...

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How to Write a Killer Email Headline: 7 Data-Backed Tips

Posted On: November 21,2019 by: Kristine Jacobson

Online marketing has changed a lot over the years, but one rule has remained constant: email is a great way to stay in touch. In 2019, over 3.9 billion people use their email accounts on a regular basis, and that makes it more reliable than any...