Content Marketing Has Turned the Traditional Sales Funnel into a Circle
Posted On: October 15,2021 by:
Kristine Jacobson
It’s time to retire the traditional sales funnel. The tried-and-true method of marketing for the past century worked well – so well, in fact, that many stubbornly continue to try and make it work today.
How to Use Blogging as an Effective Lead Generation Tool
Posted On: June 07,2021 by:
Kristine Jacobson
According to HubSpot, the top priority for marketers is generating leads. Blogging is an ideal tool for successful lead generation – but while a blog may be simple, it isn’t necessarily easy. Here’s how you can turn your blog into an effective lead...
Avoid These Common Grammar Mistakes
Posted On: December 17,2020 by:
Kristine Jacobson
Make the write right statement by avoiding these common English grammatical errors in your writing. So, you have an idea for a story or a post – and it all sounds great in your head. But, when you start to turn the words and phrases into written...
How to Raise Your Funnel From the Dead
Posted On: October 28,2020 by:
Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...
Seven Predictions for the New Normal of Marketing
Posted On: July 09,2020 by:
Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action
How to Save Your SEO Mojo When You Update Your Website
Posted On: June 15,2020 by:
Kristine Jacobson
How to Save Your SEO Mojo When You Update Your Website
Choosing the Best Online Advertising Strategy for Your Small Business
Posted On: June 11,2020 by:
Kristine Jacobson
Since the first online advertising service went live over 20 years ago, the digital advertising industry now encompasses thousands of platforms and solutions that intersect with social media, search, and a limitless supply of web publishers.
How to Make Websites Millennial-Friendly
Posted On: May 15,2020 by:
Kristine Jacobson
Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online....
Google Has Changed the Way Snippets Work, and Marketers Are Worried: What Should You Do?
Posted On: April 03,2020 by:
Kristine Jacobson
Last week, Google's Dan Sullivan made an announcement on Twitter that has the online marketing world in a buzz. Ever since the company released search snippets – specially formatted informational tidbits shown to users who are searching for a...
The Evil Empire of E-Commerce: How to Beat Amazon in 2020
Posted On: January 09,2020 by:
Kristine Jacobson
5 Ways to Create Engaging Content for Your Brand 2020 is finally here, and with the arrival of a new decade, we fondly reflect on all that the end of 2019 brought with it: the final Star Wars film premiered – for instance – filling theaters around...
