Maximizing Your Content: Repurpose, Rework, and Leverage
Posted On: April 07,2023 by:
Kristine Jacobson
Repurposed and reworked content make the most out of valuable assets that you already have in your marketing arsenal. You’ve already done the hard work—researched the topic, wrote the copy, designed the final piece—so don’t let it go to waste on...
15 Questions to Ask When Building a Buyer Persona
Posted On: March 21,2023 by:
Kristine Jacobson
A marketer’s dream is knowing exactly who they are trying to reach with their efforts in the most effective way possible. This is possible by building buyer personas. An ideal buyer persona will turn faceless customer data into 3D human...
Translating Tech Talk to a Target Audience
Posted On: February 16,2023 by:
Kristine Jacobson
When you have a highly technical product, service, or passion, it can be easy to forget that the language you use to describe it is unfamiliar or difficult to comprehend for others. And if your audience doesn’t understand what you are trying to...
3 Helpful Ways Internal Marketing Team Members Can Support a VMO
Posted On: March 07,2022 by:
Kristine Jacobson
So you’ve hired an outside team to serve as your virtual marketing department. How do you ensure that they have the tools to be successful? The answer might surprise you — your outsourced marketing team needs an insider on your team to help them...
Hiring a Fractional Chief Marketing Officer (CMO)
Posted On: March 07,2022 by:
Kristine Jacobson
If you’re at a critical point in your business where you need to grow, hiring a fractional Chief Marketing Officer (CMO) provides you with the insights and security that an experienced executive can bring while reducing your financial burden....
Content Marketing Has Turned The Traditional Sales Funnel Into A Circle
Posted On: October 15,2021 by:
Kristine Jacobson
It’s time to retire the traditional sales funnel. The tried-and-true method of marketing for the past century worked well – so well, in fact, that many stubbornly continue to try and make it work today.
Learn How You Can Generate Quality Leads With Your Blog
Posted On: June 07,2021 by:
Kristine Jacobson
According to HubSpot, the top priority for marketers is generating leads. Blogging is an ideal tool for successful lead generation – but while a blog may be simple, it isn’t necessarily easy. Here’s how you can turn your blog into an effective lead...
Avoid These Common Grammar Mistakes
Posted On: December 17,2020 by:
Kristine Jacobson
Make the write right statement by avoiding these common English grammatical errors in your writing. So, you have an idea for a story or a post – and it all sounds great in your head. But, when you start to turn the words and phrases into written...
How to Raise Your Funnel From the Dead
Posted On: October 28,2020 by:
Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...
Seven Predictions for the New Normal of Marketing
Posted On: July 09,2020 by:
Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action
