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The State of Robo-Writing: Why AI Can Help with Content Creation, But Can’t Take Over (Yet)

Posted On: October 03,2019 by: Kristine Jacobson
Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being, and...
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Tales From An #Inbound19 Marketing Conference Newbie

Posted On: September 26,2019 by: Jodi Mallon
As any busy marketing or sales professional of a small company will tell you, the idea of going to a four-day marketing conference is not high on their priority list. That morning while doing my last-minute list of 25 todo’s before setting off for...
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Making Good Investments: How to Notice Sensationalism and Avoid the Hype Train

Posted On: September 19,2019 by: Kristine Jacobson
In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge to...
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5 Steps to Recover from Negative Media Attention and Redeem Your Brand

Posted On: September 06,2019 by: Kristine Jacobson
In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...
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It's Popular to Hate Influencers, But This is Why You Shouldn't

Posted On: August 29,2019 by: Kristine Jacobson
Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other legitimate...
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Why Your Brand’s Voice Matters, and How to Develop One

Posted On: August 22,2019 by: Kristine Jacobson
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is...
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User Generated Content: How to Turn Users into Brand Advocates

Posted On: August 15,2019 by: Kristine Jacobson
Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...
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Leveraging Q&A to Take Advantage of Google’s AI Strategy

Posted On: February 28,2019 by: Kristine Jacobson
Last year Google announced the addition of FAQ and Q&A formats to the structured data it collects from websites to generate “search snippets,” or “knowledge panels”. Websites with a question and answer function can now be featured in the carousel or...
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What Does the Gig Economy Mean for Marketers?

Posted On: February 14,2019 by: Kristine Jacobson
As digital technology enables an increasingly mobilized workforce, the number of remote contractors, "alternative workers" and freelancers is at an all-time high. Depending on who you ask, between twenty and thirty percent of U.S laborers - around...
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The Key to Managing Client Expectations: Communicate KPIs

Posted On: January 31,2019 by: Kristine Jacobson
Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they...