Why Your Brand’s Voice Matters, and How to Develop One
Posted On: August 22,2019 by:
Kristine Jacobson
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is...
User Generated Content: How to Turn Users into Brand Advocates
Posted On: August 15,2019 by:
Kristine Jacobson
Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...
Leveraging Q&A to Take Advantage of Google’s AI Strategy
Posted On: February 28,2019 by:
Kristine Jacobson
Last year Google announced the addition of FAQ and Q&A formats to the structured data it collects from websites to generate “search snippets,” or “knowledge panels”. Websites with a question and answer function can now be featured in the carousel or...
What Does the Gig Economy Mean for Marketers?
Posted On: February 14,2019 by:
Kristine Jacobson
As digital technology enables an increasingly mobilized workforce, the number of remote contractors, "alternative workers" and freelancers is at an all-time high. Depending on who you ask, between twenty and thirty percent of U.S laborers - around...
The Key to Managing Client Expectations: Communicate KPIs
Posted On: January 31,2019 by:
Kristine Jacobson
Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they...
8 Web-Design Mistakes to Avoid in 2019
Posted On: January 24,2019 by:
Kristine Jacobson
It is difficult to overstate the importance of a well-designed website for modern businesses. Depending on market and product, a homepage may be the most valuable asset that some brands possess. Forming the cornerstone of an inbound marketing...
5 Search Engine Trends That Marketers Should Ride in 2019
Posted On: January 10,2019 by:
Kristine Jacobson
2018 was an exciting year for Search Engine Marketing (SEM). Not only did Google release numerous updates to its search algorithm, but the mobile-first index was officially launched, signaling to marketers and web designers that Desktop traffic is...
Top 4 Inbound Marketing Tools
Posted On: December 13,2018 by:
Kristine Jacobson
Inbound Marketing is a vital strategy for businesses with an online presence. By emphasizing "pull" over "push," inbound takes advantage of the many different channels your customers and prospects frequent, including search, social media, email, and...
Five Web Design Tips for Content Marketers
Posted On: December 06,2018 by:
Kristine Jacobson
If you've ever wondered how many websites exist, the truth is frightening: as of 2018, there are so many registered domains, sites and landing pages that it's impossible to know how many there really are. Furthermore, at least 3 million blog posts...
Marketing and PR Trends for 2019: Giving Your Customers All The Feels
Posted On: November 29,2018 by:
Kristine Jacobson
It may be hard to believe it, but 2018 is almost gone. It’s time to gather data, contemplate your strengths and weaknesses, and make the marketing and public relations (PR) decisions that will set your business up for success in the new year.
